Search Results for: nonprofit

Newsjacking: 6 Tips to Help Your Branded Content Use the News

Published: 2013-01-09

Content marketers fight the daily battle of staying timely and relevant. Newsjacking is the process of injecting your brand into the day’s news, creating a twist that grabs eyes when they’re open widest. Read on for tips to help your branded content use the news. Continue reading

What We’re Grateful We Learned about Content Marketing

Published: 2012-11-22

In the spirit of Thanksgiving, the team at the Content Marketing Institute shares what we’re grateful that we learned about content marketing this year. Happy Thanksgiving! Continue reading

How Your Content Marketing Can Ignite a Movement

Published: 2012-11-13

Great content lies at the intersection of your company’s core values and the passions of your audience. Watch the short film, “Caine’s Arcade,” and then think about ways your content marketing could ignite a movement. Continue reading

How the Inc. 500 Fastest-Growing Companies Are Using Content Marketing

Published: 2012-09-01

The Content Marketing Institute was honored to be among the most recent additions to the Inc. 500 fastest-growing American companies (#365). To make it to this level, we almost exclusively used content marketing strategies and tactics to launch and grow the business. Continue reading

How to Create Content Partnerships that Build Ethical Links and Authority

Published: 2012-06-04

Quality is still essential. Here are tips on how content marketers can effectively (and safely) link build in today’s post-Penguin SEO landscape, using quality content and by forming long-term content relationships. Continue reading

Capturing Community

Published: 2012-04-04

How to Build, Manage and Market your Online Community By Michael Silverman Founder & CEO Duo Consulting Buy the book now! About the Book By participating in online business communities you break through the media clutter and engage your target market … Continue reading

Latest Press Releases

Published: 2012-03-26

 Check out the latest happenings at CMI December 7, 2016 – BUSINESS WIRE UK Marketers Who are Committed to Content Marketing See Different Results December 2, 2016 – BUSINESS WIRE Registration Now Open for Content Marketing World 2017 November 28, … Continue reading

Content Marketing Webinars

Published: 2011-09-27

The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers. How to Use AI & Personalization to Boost Your Content Marketing Impact and Transform the Customer Experience Wednesday, … Continue reading

How Writing Better Emails Makes You a Better Content Marketer

Published: 2011-07-28

Improving your skills in email communications improves your content marketing efforts, and vice versa, as an audience member (nonprofit technology consultant Kate Bladow) pointed out after a presentation I gave about writing for the web last week. I couldn’t agree … Continue reading

Nine Steps to Content Marketing Success One Step at a Time

Published: 2011-06-16

The secret to getting ahead is getting started. The secret of getting started is breaking down your complex overwhelming tasks into small manageable tasks, and then starting on the first one. – Mark Twain I presented a content marketing workshop … Continue reading