Search Results for: copywriting

The Key Skills You Need to Create Killer Corporate eBooks

Published: 2012-06-29

Where do eBooks fit into your content strategy? They’re all the rage, so it’s time to find out. Here’s a primer on the key skills you need to create a killer corporate eBook. Continue reading

The 50 Cent Approach to Content Strategy: Get Rich or Die Tryin’

Published: 2012-06-20

Most of us are fortunate enough to work without the looming fear of a drive-by, but you can certainly apply the underlying principle of resilience to content marketing. The stakes may not be as high, but try the 50 Cent approach to content strategy: “Get Rich or Die Tryin’.” Continue reading

Favorite Content Marketing Lessons from 2011

Published: 2011-12-09

One of the things I love about content marketing is that there is always something to learn. Each year — in fact, each month, week or even day — I discover some new nugget of knowledge that helps me to … Continue reading

A Food Pyramid for Content Marketing

Published: 2011-09-15

At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources.  On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. Even … Continue reading

How to Build a Business on the Back of Content with Michael Stelzner and Brian Clark

Published: 2011-09-08

If you’ve ever struggled to figure out how to use content to grow your business, the keynote session this morning at Content Marketing World presented solid ideas to overcome this problem. In an interactive Q&A session moderated by Aaron Kahlow (Founder, Online … Continue reading

Tech Tools

Published: 2011-07-10

SOCIAL INFLUENCERS SHARE THE TOOLS THAT HELP THEM KEEP THEIR EDGE Faster, Leaner Productivity. SCHEDULING Rachel Foster Fresh Perspective Copywriting @CopywriterTO I use TimeTrade to schedule appointments. The software lets you place a link on your website or in an … Continue reading

Developing Your Online Content Like Public Speaking

Published: 2011-07-07

I’ve had the opportunity to speak publicly over 300 times in the past five years. I enjoy it…and always hope the audience takes something away from the presentation. Without realizing it until recently, public speaking has been critical to helping me fine … Continue reading

10 Ways to Write Like a Content Marketing Jedi

Published: 2011-06-30

All content marketers can learn from what Yoda said to a young Anakin Skywalker: “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” This very same destructive sequence, which … Continue reading

Who Will Create Your Content? 10 Essential Content Creation Skills

Published: 2011-06-29

With the expanded use of content marketing, the big question for most companies is “Who will create the content?” Like any other business initiative, a good starting point is to look at your goals and related strategies in developing a … Continue reading

Make Your Content Mobile-Friendly

Published: 2011-05-25

Is your content marketing mobile-friendly? Before you answer, look at these five salient mobile marketing drivers.   Smartphone ownership rises U.S. Smartphone ownership is expected to reach a tipping point in the U.S., according to Nielsen.

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL