Search Results for: copywriting

How To Hire Effective Content Marketing Writers and Editors

Published: 2014-01-08

We’ve all heard the theory: It’s easy to hire good content writers because traditional media outlets are letting so many of them go these days. Unfortunately, this isn’t always the case. Find out how to hire effective content marketing writers and editors. Continue reading

How to Fulfill Your Content Marketing Plan Through Content Repurposing

Published: 2013-12-24

A lot of thought, research and development can go into producing a single piece of content. So it’s essential to get the most mileage possible out of each effort. Find out how to fulfill your content marketing plan through content repurposing. Continue reading

12 Content Marketing Books to Add to Your Holiday Gift List

Published: 2013-12-04

All in all, 2013 has been an exceptional year for well-produced books filled with fresh insights from both established authors and newcomers. Add these 12 content marketing books to your holiday gift list. Any one would be a great resource for advancing your skills and achieving greater success in your content marketing efforts. Continue reading

How to Build A Scorecard to Measure Content Marketing Effectiveness

Published: 2013-11-04

It’s easier and more affordable than ever to connect activities to outcomes today, but marketers are largely dropping the ball when it comes to monitoring and improving performance. Learn how to build a scorecard to measure content marketing effectiveness. Continue reading

How Content Strategy and Content Marketing Are Separate But Connected

Published: 2013-10-16

Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there’s often significant overlap, but as we begin budgeting and planning for 2014, it’s well worth outlining where the differences lie, so that we can resource our strategies effectively. Continue reading

7 Ways to Make Brand Journalism Work for Your Business

Published: 2013-06-30

Although the term “brand journalism” may seem like an oxymoron, the practice has much to offer companies, and journalists can write great stories for a brand. Find out 7 key ways to make brand journalism work for your business by taking the time to develop credible, engaging content for the right audience. Continue reading

Creating Compelling Content Using Social Media: 4 Steps

Published: 2013-03-26

If you’re struggling to come up with ideas for your new content marketing strategy, apply this simple 4-step development process that just about guarantees someone is going to care about and share what you have to say. Continue reading

6 Ways the Content Marketing Backlash is Getting it Wrong

Published: 2013-03-02

If every action has an equal and opposite reaction, we’re due for a massive backlash against content marketing. The haters have already started, but they’re getting it wrong. Their beef isn’t really with content marketing itself; it’s with the hype that surrounds it. Continue reading

Content Marketing World Sydney 2013

Published: 2013-02-25

Welcome to Content Marketing World Sydney 2013! If you want to follow along with the event, this is the page to bookmark. You can follow the event on a number … Continue reading

Content Marketing Design: 3 Guidelines for Creating eBooks for Tablets

Published: 2013-02-01

These days it is essential for marketers to consider how readable their content is on tablet screens. For content marketing design best practices, try these 3 guidelines for creating eBooks that will work well on tablet devices and smartphones. Continue reading