Search Results for: nonprofit

2 Key Techniques for Making Email Content More Mobile-Friendly

Published: 2013-11-11

Most brands are just starting to get a grip on the fundamentals of mobile-friendly email content design. Take a look at some examples of a few brands that are doing it right and learn how to make your emails more mobile-friendly with two key techniques. Continue reading

Visual Content: The Potential and Pitfalls of Parallax Design

Published: 2013-10-07

Parallax scrolling is a technique where multiple focal points move at different paces as you scroll a website. Here’s what content marketers need to know in order to take advantage of this engaging visual effect. Continue reading

Build a Better Buyer Persona: 5 Creative Data Sourcing Ideas

Published: 2013-09-17

What people don’t often tell you about buyer persona development is that collecting the data to create them is a lot of hard work. Many marketers use surveys and interviews to learn about their target audiences, but there are other options. Try out these 5 creative sourcing ideas to build better buyer personas. Continue reading

18 Reasons to Attend the Content Marketing Event of the Year

Published: 2013-07-20

We rarely promote our own products and services in CMI content, but we’ve put so much of our hearts and souls into Content Marketing World 2013 that it’s hard to hide our enthusiasm. So we don’t believe we’re overstating our case when we ask you to check out our 18 reasons to attend the content marketing event of the year. Continue reading

Leaner, More Effective Content Marketing in 6 Steps

Published: 2013-05-17

Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean. Continue reading

3 Brand Storytelling Tips for Winning with Webisodes

Published: 2013-05-05

As one of the most engaging forms of branded content, the episodic web series has a lot of appeal. Use these 3 tips to bring your brand storytelling to life with webisodes. Continue reading

Newsjacking: 6 Tips to Help Your Branded Content Use the News

Published: 2013-01-09

Content marketers fight the daily battle of staying timely and relevant. Newsjacking is the process of injecting your brand into the day’s news, creating a twist that grabs eyes when they’re open widest. Read on for tips to help your branded content use the news. Continue reading

What We’re Grateful We Learned about Content Marketing

Published: 2012-11-22

In the spirit of Thanksgiving, the team at the Content Marketing Institute shares what we’re grateful that we learned about content marketing this year. Happy Thanksgiving! Continue reading

How Your Content Marketing Can Ignite a Movement

Published: 2012-11-13

Great content lies at the intersection of your company’s core values and the passions of your audience. Watch the short film, “Caine’s Arcade,” and then think about ways your content marketing could ignite a movement. Continue reading

How the Inc. 500 Fastest-Growing Companies Are Using Content Marketing

Published: 2012-09-01

The Content Marketing Institute was honored to be among the most recent additions to the Inc. 500 fastest-growing American companies (#365). To make it to this level, we almost exclusively used content marketing strategies and tactics to launch and grow the business. Continue reading