Website Webflow

At Webflow, our mission is to bring development superpowers to everyone.

We’re looking for a Senior Manager, Content Marketing to develop and execute a world class content marketing strategy that builds our brand, generates leads, and positions Webflow as a leader in our market. This leader will be at the helm of our content marketing efforts, playing a critical role in how we continue to grow upmarket and build awareness and credibility with our audience of marketing leaders and teams.

This role was made for a creative and strategic thinker who can seamlessly transition from high-level strategy to hands-on execution, creating a content engine that fuels our brand and demand channels.

About the role

  • Location: San Francisco HQ or US remote
  • Full-time
  • Exempt
  • Reporting to the Director of Corporate Marketing
  • The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We’ve structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
    • United States  (all figures cited below in USD and pertain to workers in the United States)
      • Zone A: $179,000 – $251,550
      • Zone B: $168,300 – $236,500
      • Zone C: $157,600 – $221,400

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

What you’ll do:

  • Strategic Thinking: Craft and oversee the execution of a comprehensive content marketing strategy that drives brand awareness, engagement, and conversion across owned and earned channels.
  • Content Production: Understand and navigate the nuances of producing high-quality content, ensuring optimal utilization of resources, developing repeatable processes and maximizing output.
  • Thought Leadership & Brand Positioning: Identify key thought leadership opportunities that establish Webflow as a trusted voice and market leader, leveraging industry experts and other third-party validation to to establish Webflow as a trusted voice and market leader.
  • Collaboration: Partner with other departments in marketing (e.g. customer marketing, events, demand gen) as well as sales to ensure content strategy aligns with overall company goals and resonates with our customers.
  • Team Leadership: Hire, train, mentor, and manage a dynamic content team of internal content marketers and external writers, ensuring they are set up for success and growth within the organization.
  • Analytics & Reporting: Monitor content performance analytics, providing actionable insights and refining the content strategy in support of generating awareness and creating MQLs.

You’ll thrive as our Senior Manager, Content Marketing if you have:

  • 2+ years of experience directly managing the workload and career development of a content team in brand and/or marketing roles, ideally in a high growth company with a B2B focus
  • A knack for balancing creativity with business impact, shipping work that resonates with our audience while still nurturing the team to take on fulfilling work
  • Organizational experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy and activates are narrative across brand, product, and solution messaging.
  • Successful people management experience where you lead by example. We prioritize being kind, respectful, empathetic and supportive.
  • Proven experience in content production, understanding how to efficiently produce high-quality content with limited resources.
  • Experience building strong cross-functional relationships and alignment to determine and achieve organizational priorities
  • A clear and generous passion for storytelling, a deep grasp of digital marketing, and an innate ability to drive brand narratives
  • Experience shaping a brand’s footprint through multiple content channels and multi-media platforms
  • Driven consistency and adoption of a brand voice and tone across all content initiatives
  • Lead collaboratively through leadership to support your team. You’ll workshop projects, lead brainstorms effectively, and occasionally roll up your sleeves in order to get the job done
  • An analytical mindset with the ability to interpret data and translate into actionable strategies
  • Exceptional communication, presentation, and interpersonal skills.
  • Familiarity with content management systems (CMS) and analytics tools. Knowledge of Webflow as a tool is a strong bonus!
  • A background in SaaS, B2B, or design software industry
  • Experience navigating growing companies and a rapidly changing environment with adaptability and patience

Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.

To apply for this job please visit boards.greenhouse.io.