Website Writer

Writer is the generative AI platform for enterprises.

We are seeking a highly skilled and experienced Head of Solutions Marketing who will be responsible for developing and executing comprehensive marketing strategies focused on industry/vertical messaging and positioning, as well as driving impactful use case-related campaigns that result in qualified pipeline and revenue.

🦸🏻‍♀️ Your responsibilities

  • Develop and implement strategic marketing plans to effectively position our solutions within specific industries/verticals, ensuring messaging and positioning resonate with target audiences
  • Conduct market research and analysis to identify industry trends, customer needs, and competitive landscape, leveraging insights to shape marketing strategies and campaigns
  • Collaborate with cross-functional teams, including sales and customer success to develop compelling messaging and positioning that highlights the unique value proposition of our solutions for different industries/verticals
  • Create and execute use case-related marketing campaigns that showcase the benefits and success stories of our solutions, targeting specific customer segments and driving lead generation and conversion
  • Collaborate with the content marketing team to develop high-quality marketing collateral, including whitepapers, case studies, blog posts, and videos, that effectively communicate the value of our solutions in industry-specific contexts
  • Work closely with the demand generation team to develop and execute targeted marketing campaigns that align with industry/vertical messaging and positioning, driving awareness, engagement, and conversion
  • Monitor and analyze campaign performance, leveraging data and metrics to optimize marketing strategies and tactics, and provide regular reports and insights to key stakeholders

⭐️ Is this you?

  • Proven experience (5+ years) in a similar role, specializing in solutions marketing, industry/vertical messaging and positioning
  • Experience in marketing to Healthcare, Retail, and Finance Services customers
  • Strong understanding of marketing principles, including market research, segmentation, targeting, and positioning
  • Demonstrated success in developing and executing marketing strategies and campaigns that drive lead generation and conversion
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and positioning for different industries/verticals
  • Exceptional organizational and project management abilities, with the capacity to handle multiple priorities and meet deadlines in a fast-paced environment

If you are a strategic thinker, a skilled marketer, and have a passion for driving impactful solutions marketing initiatives, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and accomplishments in the field of solutions marketing.

To apply for this job please visit jobs.ashbyhq.com.