By Content Marketing Institute Team published January 15, 2021

That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap]

This week, we noticed the NFL and Nickelodeon repackaging content, a sewer district naming names, and a $75 million content property that’s only now considering a website.

NFL recruits a new audience on Nickelodeon

WHO: National Football League and kids’ cable channel Nickelodeon

WHAT: Nickelodeon (owned by ViacomCBS Domestic Media) recently aired a kids’ version of the NFL wild-card playoff game between the Chicago Bears and New Orleans Saints on Nickelodeon. (The mainstream version aired on CBS.)Continue Reading

By Aleh Barysevich published January 14, 2021

21 YouTube SEO Tools to Boost Your Video Rankings

Updated Jan. 14, 2021

When you think of search engines, it’s usually Google, Microsoft Bing, and Yahoo. And yet, as one of the largest search engines in the world, with more than 2 billion monthly active users, is YouTube.

Most people consider YouTube as a social media platform, which it is, but it also behaves a lot like a traditional search engine. Visitors enter their query and get a list of videos ranked by relevance.

That’s why optimizing video content is critical to ranking and accessing the audience on YouTube. Fortunately, a lot of the traditional SEO rules apply here as well. Find the right keywords to communicate relevance, design a good user experience to drive engagement, and use analytics to find and fix whatever is not working.Continue Reading

By Robert Rose published January 13, 2021

Demand Gen for Content Marketing in the Next Decade [New Research]

By Jonathan Crossfield published January 12, 2021

Why Rushing Your Writers Never Leads to Great Content

By Elise Dopson published January 11, 2021

How to Get Ranked and Read With a Topic Cluster Model

By Content Marketing Institute Team published January 8, 2021

How to Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap]

By Mike Murray published January 7, 2021

21 SEO Tips, Tactics, and Trends for Website Content in 2021

By Ann Gynn published January 6, 2021

9 Fixes for Frustrating Content Workflow Problems

By Melanie Deziel published January 5, 2021

Want Better Content? Make Sure Your Team Knows This TRUTH

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