Online Training

Will my certification expire if I do not renew my annual subscription?

While your certificate of completion would be dated to show when you completed the required courses, your certification itself never expires. You can look at CMI’s Online Training & Certification program much like you would the certification for a CPR or SCUBA diving course: Once you are certified, the knowledge and skills are yours, and can never be revoked. However, content marketing techniques, processes, tools, and best practices change relatively frequently, so from time to time it may make sense to “re-certify” to keep your skills as current as possible.

What is CMI Online Training and Certification?

Content Marketing Institute Online Training and Certification is the content marketing industry’s premier online education program. Courses cover the full spectrum of content marketing, including Planning, Audience, Story, Channels, Process, Conversation, and Measurement. Subscriptions to the program provide complete, exclusive access to all materials and certification for a period of one year from the time of sign-up.

Is this content available anywhere else?

No. A subscription to CMI Online Training and Certification is the only way you can gain access to the the full curriculum of educational courses created by our expert instructors. You won’t find this level of expertise or depth of insight and instruction in any other program.

Who will benefit from enrolling in the CMI Online Training and Certification program?

This curriculum has been designed for professional content marketers.  If you spend 100% of your time working on content marketing, or only a part of your day, if you are involved in the planning, creation or management of content, this program has something to help you improve.  And it’s built for all types of organizations, from agencies, to corporations and non-profits.

Who are the instructors?

Instructors are best-in-class content marketing practitioners, authors, and educators who have been hand-selected by the CMI team to participate in this program.  Ardath Albee, Andrew Davis, Doug Kessler, Michael Brenner, Todd Wheatland, Arnie Kuenn, and Margot Bloomstein are just a few of our faculty members. You’ll find our full list of instructors, and their bios, in the full course catalog.

Will all the current lessons be available when I enroll?

Yes. All lessons are available to you as soon as you subscribe. As new lessons in the curriculum become available, your subscription will allow you to immediately access those, as well.


Is there a specific timeline for having to start or complete a lesson?

=No — the program is designed to let you work through the materials at whatever pace — and in whatever order — is most comfortable and convenient for you. And you can revisit completed materials whenever you’d like, for as long as your subscription remains active.


Can I earn badges as I progress?

Yes. As you complete the required lessons in each track (i.e., a group of related lessons), you’ll earn badges that you can share on your website, social media profiles, or anywhere else you’d like to post them.

What do I have to do to receive certification?

To earn your certificate of completion, you must complete all the current required lessons and pass the associated exams. When you have met those requirements, you automatically receive your certificate with a date of completion on it.

What’s the best way to keep my certificate current?

We recommend keeping your subscription current, year after year. Content marketing is a constantly evolving discipline, so the curriculum is built to evolve and expand to meet emerging educational needs. As update lessons and add new ones, keeping your subscription in good standing is the only way to guarantee that you will have access to the latest training opportunities — and to ensure that your certification remains current.

Is this program accredited?

CMI Online Training is not currently accredited by a college, university or other governing body. But rest assured that it is the most comprehensive content marketing training available.


How does subscription work? What are my payment options?

Subscriptions grant you access to our Training program for a full year and can be paid with a credit card. If you need to make other payment arrangements, please contact us.


Why should I invest $995 for this training program when so many are free?

There are a ton, and we mean a ton, of resources out there to help you learn about how to improve your content marketing.  Many of them are free, including lots of resources we have on the Content Marketing Institute website.   The challenge in all of that is wading through a vast ocean to find the best education.  In CMI Online Training we’ve curated the best instructors and applied them to our proven framework, to save you time by putting all the right resources in one place.   And with those great instructors, you will also get exclusive education that you can’t get anywhere else.

What types of results should I expect from this program? Will this pay off for me?

Like any other education, your results are only as good as how you apply what you learn.  But here’s one way to think about it.  If you go through this program and improve your efficiency or your impact by just 1% from this training, for most people, that means that this training pays for itself completely.    Now we hope and expect that you will see more than a 1% improvement.   This is really an investment to help you get the results you want and not just another cost to find budget for.

Will you be adding more lessons?

Yes. Additional lessons on new topics are in the works and will be coming soon.

Are there group licenses available for teams or entire organizations?

Yes. If you are interested in providing your team or full organization with access to our program, please contact us.

Do you offer discounted pricing for non-profits?

Yes.  If you are a verified non-profit organization, and would like to make CMI Online Training available to your organization, please contact us.