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Webinar – 8 Keys to a Successful Video Marketing Strategy

Webinars

8 KEYS TO A SUCCESSFUL VIDEO MARKETING STRATEGY

November 15, 2011
2 PM EST
1 hour 

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There’s no one way to do online video right—but there is a best way to develop the ideal online video marketing strategy for your organization. Learn how to create a clear, coherent plan to evaluate your current online video performance and identify measures to increase your success using a proven video strategy framework.

You will learn about these different video drivers:

  • Mix: Providing the ideal blend of content to attract viewers
  • Quantity: Identifying the ideal number of videos to have
  • Quality: Creating an optimal viewer experience
  • Discovery: Gaining exposure for your videos
  • Distribution: Reaching viewers across the web and driving traffic to your site
  • Devices: Delivering video everywhere your viewers want to see it
  • Monetization: Making online video pay
  • Analytics: Fueling constant improvement and driving Marketing ROI

Speakers:

  • Courtney Pierce, Director of Product Marketing, Brightcove
  • Joe Pulizzi, Founder and Executive Director, Content Marketing Institute

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