Content Marketing World 2012: Small Business Track

Content Marketing World 2012

SMALL BUSINESS TRACK

Stay up-to-date on the Small Business Track at Content Marketing World 2012. Sessions include:

  • Transforming Your Small Business into a Content Powerhouse
  • Customer Stories: How to Unlock an Abundance of New Content
  • From 0 to 150,000+ Subscribers. Uncovering Copyblogger’s Content Marketing Model
  • Content Marketing as Your Public Relations

Transforming Your Small Business into a Content Powerhouse

C.C. Chapman, Co-Author, Content Rules
@cc_chapman | C.C. Chapman.com

The majority of small businesses complain about a lack of resources, time and talent to produce the type of multi-channel content that will make a real impact in the business. Simply put, this is not true. In this session, C.C. Chapman will show you simple ways to set up your content marketing program that will extend the life of your stories, and take your business to the next level.

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Customer Stories: How to Unlock an Abundance of New Content

Deana Goldasich, CEO, Well Planned Web
@goldasich | Well Planned Web

You tell your story best, right? Not always. Your existing clients and customers can often provide inspiration for your most powerful content and story ideas. That is, if you let them. This session will help you discover compelling and engaging new content that literally speaks the language of your best customers. See real-life examples of customer-inspired content, how they evolved and how to weave similar storytelling techniques into your own organization’s content marketing.

From 0 to 150,000+ Subscribers. Uncovering Copyblogger’s Content Marketing Model

Brian Clark, CEO, Copyblogger Media
@copyblogger | Copyblogger

Sonia Simone, CMO, Copyblogger Media
@soniasimone | Copyblogger

Copyblogger.com is perhaps the greatest example on the planet of a small business using content marketing to grow a multi-million dollar business. In this session, you’ll hear directly from both Brian and Sonia how they did it, including content types, frequency, social sharing, repurposing, influencer strategies, product integrations and more. If you are a small business, don’t miss this session.

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Content Marketing as Your Public Relations

Heather Whaling, President, Geben Communication
@prTini | Geben Communication

While storytelling has always been a core component of effective public relations, social media has given rise to a new set of opportunities to create and distribute content that supports PR initiatives. As the Columbus Marathon and Madison Electric Products learned, quality content changes behavior, activates audiences and supports business objectives. This presentation will share two very different case studies – highlighting best practices and applicable tips from each. From live “Ask the Race Director” UStream shows and a virtual scavenger hunt … to white papers and strategic blog posts … Madison and the marathon created success by creating compelling content.

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