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Content Marketing World 2012: Multi-Channel Content Track

Content Marketing World 2012

MULTI-CHANNEL CONTENT TRACK

Stay up-to-date on the Multi-Channel Content Track at Content Marketing World 2012. Sessions include:

  • For the Love of ___, Leverage All the Channels Available to You
  • Mobile and Tablet Content Distribution
  • 10 Email Secrets that Will Help Drive Your Content Strategy
  • Content Marketing Strategy without Print? Who Are You Kidding?
  • Why You’re Missing Out on Slideshare
  • The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social

For the Love of ___, Leverage All the Channels Available to You

Arjun Basu, Content Director, Spafax
@arjunbasu | Spafax

We live in a multiplatform world. Meaning your customers live in a multiplatform world. And they expect information 24/7 – but they aren’t glued to one device. Content lives in many places. Engagement is contextual. And digital isn’t everything. Sometimes, it doesn’t work at all. Heresy? No. Just smart content marketing.

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Mobile and Tablet Content Distribution

John Foley, CEO, interlinkONE
@johnfoleyjr | interlinkONE

There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.

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10 Email Secrets that Will Help Drive Your Content Strategy

Jeff Rohrs, VP of Marketing, ExactTarget
@jkrohrs | ExactTarget

The oldest channel in the digital marketer’s toolbox is also the one with the highest ROI. Yes, email may not be flashy, but it’s amazingly productive—so much so that it’s a critical component of the reengagement strategies of the major social networks including Facebook, Twitter, and LinkedIn. With everyone getting wise to email’s power, are there any secrets to success that you can leverage? Join ExactTarget’s Jeff Rohrs as he pulls back the curtain on the email channel to reveal ten things you may not know about the original @ medium.

Content Marketing Strategy without Print? Who Are You Kidding?

Nenad Senic, CEO, Disput / Editor, Chief Content Officer magazine
@NenadSenic | Disput

Read my lips! Print is not dead! Imagine your business partners, clients and prospects inviting you into their bedroom, actively spending at least 20 minutes with your brand! Every marketer’s dream, right? You can achieve great results with a great custom magazine. In this session, we’ll look at how you can integrate print into your content strategy with results. Whether you’re a multinational corporation or a small local business, it doesn’t matter. The session will include the most surprising examples from round the world.

Why You’re Missing Out on Slideshare

Joe Chernov, VP of Content Marketing, Eloqua
@jchernov | Eloqua

Todd Wheatland, VP – Head of Thought Leadership & Marketing, Kelly Services
@toddwheatland | Kelly Services

Every day, thousands of content marketers try to figure out how to use social networks to generate business opportunities. Yet – shockingly – only 20% of them are using the one platform which many leading content marketers see as the most effective network of them all. Hear from two of Slideshare’s most passionate users, as Joe and Todd share their blueprint to develop an outcome-focused Slideshare presence. Don’t miss this hands-on session, which will include expert tips to leverage Slideshare across other networks, including LinkedIn.

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The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social

Michael Pranikoff, Global Director of Emerging Media, PR Newswire
@mpranikoff | PR Newswire

Anyone can post content today. Content for content’s sake does very little good. Today, content that is able to created and targeted for the right audiences create opportunities for that content to more easily be found and then shared. Search engines today don’t operate like they did just 2 years ago. Google, Bing, Baidu, Sina, and more are adding social components such as Facebook, Twitter, Google+ and to create a better search experience, which has created even more complications for the marketer. In order for content to be shared today, it has to be found first…but today marketer can speed up the process by learning how to first create content that is directional in nature but also be learning how to syndicate their content effectively in order to reach audiences both organically and with speed. Integrating search, social, and syndications can have extraordinary results raising the visibility and engagement of your brand, product, or message with your intended audience.