Content Marketing World 2012: Keynotes

Content Marketing World 2012

KEYNOTES

Stay up-to-date on the Keynote presentations at Content Marketing World 2012. Sessions include:

  • CTRL ALT DEL – How to Reboot Your Content For a Mobile World
  • Google’s Zero Moment of Truth
  • Distilling the Magic and the Mystery that is Content Marketing Success
  • The Wild World of Content Marketing

CTRL ALT DEL – How to Reboot Your Content For a Mobile World

Mitch Joel, Author, Six Pixels of Separation
@mitchjoel | Twist Image

One of the most sought-after digital speakers in the world, Mitch Joel is President of Twist Image — an award-winning Digital Marketing and Communications agency. His first book, Six Pixels of Separation, named after his successful Blog and Podcast is a business and marketing bestseller. His next book, CTRL ALT DEL, will be coming out in Spring 2013. You don’t want to miss this amazing presentation from one of the world’s best.

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Google’s Zero Moment of Truth

Sam Sebastian, Director, Local & B2B Markets, Google Inc.
@samsebastian | Google

Audiences initiate connections with a brand long before they make a purchase decision. These connections, which include search queries, reviews, site visits, video views and many more interactions with content, influence whether users eventually select a brand or a competitor’s brand. Google’s Sam Sebastian will discuss research and examples about what Google calls the Zero Moment of Truth and share fresh strategies of how Brands are winning and optimizing the Zero Moment of Truth.

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Distilling the Magic and the Mystery that is Content Marketing Success

Marcus Sheridan, The Sales Lion and Owner, River Pools & Spas
@TheSalesLion | The Sales Lion 

Put your seat belts on ladies and gentlemen as Marcus Sheridan of The Sales Lion will take you on a content marketing ride full of learning and laughter in this keynote you won’t soon forget. Bursting with innovative ideas that you’ll be able to immediately apply to your business, this session will surely be a highlight of your Content Marketing World experience.

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The Wild World of Content Marketing

Jack Hanna, Director Emeritus of the Columbus Zoo
@JungleJackHanna | Columbus Zoo

Folks…you are in for a treat. Jack Hanna, the most recognized zookeeper in the world and regular guest on Letterman and Good Morning America, will share his content marketing secrets that vaulted the Columbus Zoo into one of the top zoos in the world. And…Jack will be joined by some of his very interesting friends. Don’t miss this session!

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