Content Marketing Institute Events
Content Marketing World 2021
September 28 – October 1, 2021 | Cleveland, OH USA and Virtually
Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and – to implement a content marketing plan that will grow your business and engage your audience.
ContentTECH Summit
Now On Demand for registrants until July 10
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.
Join us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of ContentTECH will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who are not just traveling the new content roads – but paving them.
Want to discuss the latest trends in content marketing and get advice from some of the experts? Each week join CMI (@CMIContent) and a guest as we discuss key content marketing topics. Simply follow #cmworld on twitter to join the conversation.
Full schedule and more info here
The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2021 Content Marketing Awards include 85 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution.
Entry period is now closed. Winners will be announced on August 11 and at Content Marketing World!
The Rise of First-Party Data: Content Strategies to Win in a Cookieless Future
Wednesday, August 4, 2021 | 2:00 PM ET/11:00 AM PT | Free Webinar
The looming end of third-party cookies plus Apple’s iOS14 restrictions signal a sea change – and a big opportunity – for content marketers. How will you adapt to the shifting climate around digital privacy?
Look to content strategy for the rescue. If you can evolve your content marketing strategy into a content experience strategy, you’ll find you can better attract and engage your audience – and qualify your leads without relying on third-party data.
In this interactive discussion, you’ll learn:
- The implications of privacy-oriented legislation and initiatives for your marketing strategy
- How to adapt your organization and marketing stack for the next marketing disruption
- How to future-proof your business for a privacy-centric, cookieless world using content
- The content experience approach needed to generate your own audience and capture 1st party data
Optimize Connectivity Between Your Content and Customers
Wednesday, August 11, 2021 | 02:00 PM ET/11:00 AM PT | Free Webinar
It’s clear that e-commerce is a determining factor in a brand’s success. Digital is no longer just a medium to build an audience and connect with your customers – it’s where purchases are happening. So how can brands empower customers with various types of content in all of the places they expect it?
In this webinar, you’ll join Nate Holmes, Product Marketing Manager at Widen, as he explores how to efficiently coordinate and automate steps in your content supply chain to get your content to where it needs to be. The result: meaningful, connected experiences for your customers.
You’ll learn:
- How to organize content for access, findability, and discoverability
- Ways to optimize your content for use and repurposing
- What it takes to deliver meaningful and connected customer experiences
Unleash Personalized Experiences with Modular Content
Thursday, August 12, 2021 | 1:00 PM ET/10:00 AM PT | Free Webinar
A modular approach to content management enables content authors to reuse structured content across channels and repurpose content fragments to create consistent and personalized experiences.
Digital marketers can use content fragments to perform A/B and multi-variant testing against customer segments or different channels to learn which experience has the best engagement and highest ROI.
Avanade’s approach utilizes “Experience Fragments” to create reusable building blocks designed to make managing, personalizing and repurposing content simpler, both for content developers and authors, without the need for software releases.
With our approach marketers can:
- Store all content fragments in a central repository for quick access to create consistency across channels
- Reuse an experience across channels with pre-defined content style, design, and layouts
- Create variations of an experience to support unique use-cases
- Keep content variations in sync with the use of Live Copy
- Leverage an API driven framework for effortless headless commerce
- Manage Social experiences out of the box
Personalize Buying Experiences with Conversational ABM: Learn How to Engage VIP Accounts at Scale
Thursday, August 26, 2021 | 1:00 PM ET/10:00 AM PT | Free Webinar
Your VIP buyers are busy. Are you engaging with them when their intent is at its highest?
Learn how to use Conversational ABM to increase engagement with target accounts and level up your ABM strategy today.
Attend to:
- Learn what Conversational ABM is and how to use it
- Discover how Conversational ABM improves campaign ROI
- See examples of how Drift leverages Conversational ABM throughout the funnel
Other Informa Events
FEI: Front End of Innovation
In-Person, Sept. 20-21 | Online, Sept. 22-24
FEI is the World Leader in Advancing Innovation, and 2021 offers an experience like never before. Join us in Boston, September 20-21st, as the innovation community unites again, to drive innovation forward.
It’s an experience that you’ve never had before… a full WEEK of innovation content shared in-person and virtually to maximize your investment. An outdoor startup fair featuring the latest disruptors. The opportunity to make real connections with your innovation peers in the open air. More interactivity with innovation powerhouses to learn from the best.
