Content Marketing Institute Events
The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2021 Content Marketing Awards include 85 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution. Call for entries opens March 8, 2021.
ContentTECH Summit
June 8-10, 2021 | Digital Event
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.
Join us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of ContentTECH will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who are not just traveling the new content roads – but paving them.
Content Marketing World 2021
September 28 – October 1, 2021 | Cleveland, OH USA
Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and – to implement a content marketing plan that will grow your business and engage your audience.
Want to discuss the latest trends in content marketing and get advice from some of the experts? Each week join CMI (@CMIContent) and a guest as we discuss key content marketing topics. Simply follow #cmworld on twitter to join the conversation.
Full schedule and more info here
How Financial Services Companies Break Free from the Sea of Sameness
Wednesday, May 19, 2021 | 2 PM ET/11 AM PT | Free Webinar
The long-awaited “new normal” has arrived, and it brings with it a re-imagined workforce and workplace, as well as the rapid adoption of digital collaboration, marketing and content technologies. The big risk for financial services companies: that they’ll all emerge with similar content messaging, leading to the “sea of sameness” that has plagued financial marketing for years. Indeed, for financial services companies, 2021 brings a once-in-a-generation opportunity to adapt to new consumer behaviors with powerful messaging that resonates. That is, if you can overcome the single greatest challenge to gaining customer trust, understanding the new consumer journey and standing out amid the competition: effective differentiation.
Join us for this roundtable discussion, where we will discuss the priority for content marketing and differentiation in the financial services industry. We’ll not only discuss examples of companies that are separating themselves from the pack, but the specific frameworks that enable these organizations to create more meaningful, successful content.
Join us to learn:
- What leading financial services companies are doing to take advantage of the post-COVID landscape and separate themselves from the tired messaging that has been the norm for years
- How to define differentiation, and do so even though our brand values cannot and will not change
- Common mistakes made by financial service marketing teams and how to overcome them
- Operational and strategic best practices to create content marketing and message differentiation
Experiences that Engage: Propel Your Customer Through Their Buying Journey
Wednesday, May 26, 2021 | 2 PM ET/11 AM PT | Free Webinar
We all know the traditional sales funnel has been turned upside down and sideways. The days of leading our customers and prospects down OUR designated buying paths are long gone. They now expect to have authentic, human, and approachable experiences that are highly personalized to their specific buying journey. But how do we orchestrate outstanding experiences for such an unpredictable journey?
Join Matt Heinz, President at Heinz Marketing and Mark Bornstein, VP of Content Marketing at ON24 as they explore the strategies content marketers need to capture and keep the attention of customers and prospects. In this webinar we’ll discuss:
- How to create B2C experiences in a B2B world
- Enabling content to allow your customer or prospect to determine their buying journey and how to avoid “dead ends”
- The changing role of sales and how content marketers can become the sales team’s MVP
- The value of AI to aid a customer-enabled buying journey
- And more!
We’ll take audience questions throughout the event, and you’ll be sure to walk away with practical tips that create dynamic experiences for your customers and prospects. Register today!
ContentTECH Summit Preview 2021
Thursday, May 27, 2021 | 12 PM ET/9 AM PT | Free Event
Behavior changed radically last year. The illusion of predictability disappeared as fast as toilet paper, flour, and hand sanitizer flew off the shelves.
What changes will come next is anybody’s guess. How can your content and marketing operation possibly keep up?
It’s time to embrace the cycle of change and let go of outdated and temporary workarounds. It’s time to start creating connected, personalized digital experiences to counter the collective online ennui. It’s time to craft a (flexible) plan for the future.
Join us for an informative and interactive event where you’ll learn:
- Why you might be trying to “de-silo” the wrong thing, according to CMI’s Chief Strategy Advisor Robert Rose – and what to do instead
- How strategies and processes – supported by the right content management technologies – bring stability even in the chaos of change
- Three ways to find your “edge” with content in a cookieless world
- To create personalized content experiences that get results
- How interactive experiences can increase conversions
- How in-house video creation can amplify your content marketing
