CMI Webinars

Content Marketing Institute Events

Content Marketing Institute LogoContent Marketing Awards

The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2021 Content Marketing Awards include 85 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution. Call for entries opens March 8, 2021.

ContentTech2018-01ContentTECH Summit
June 8-10, 2021 | Digital Event

Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.

Join us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of ContentTECH will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who are not just traveling the new content roads – but paving them.

Register today!

CMWorld_LogoContent Marketing World 2021
September 28 – October 1, 2021 | Cleveland, OH USA

Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and – to implement a content marketing plan that will grow your business and engage your audience.

Call for Speakers is now open, please check the event site for more info on how to submit your presentation.

image-banner-CMI twitter chats#CMWorld Twitter Chats

Want to discuss the latest trends in content marketing and get advice from some of the experts? Each week join CMI (@CMIContent) and a guest as we discuss key content marketing topics. Simply follow #cmworld on twitter to join the conversation.

Full schedule and more info here

Demand Generation Summit
Wednesday, April 28, – Thursday, April 29, 2021 | Starting at 11:30 AM ET/8:30 AM PT  Each Day | Free Event

Join us for our fourth annual Demand Generation Summit where we’ll dig deep on topics including personalized outbound video, experiential customer journeys, impactful conversational marketing, driving qualified pipeline through webinars, content strategy, and more.

Join us for an enlightening day as we learn from some of the best in the industry:

  • Pam Didner, B2B & Tech Marketing Consultant, author of Effective Sales Enablement
  • Michael Brenner, Founder, Marketing Insider Group
  • Rena Gadimova, Adobe Digital Experience
  • Tyler Lessard, Chief Video Strategist, Vidyard, co-author of The Visual Sale 
  • Kai Ichikawa, VP of Product Marketing, Sendoso
  • Matilda Miglio, Senior Marketing Manager, Drift
  • Mark Kilens, VP of Content & Community, Drift
  • Mark Bornstein, Chief Webinerd & VP of Content, ON24
  • Mary Ward, Chief Customer Officer, Rock Content

Register today and join us on April 28 & 29. We’ll have 7 webinars in all. Sign up for each one and you’ll receive live access plus 90-day on-demand access. Share with a colleague so you can tackle these challenges and opportunities together!

Unlocking Machine Learning for Marketers: Harnessing Data to Personalize the Customer Journey
Wednesday, May 5, 2021 | 2 PM ET/11 AM PT | Free Event 

The dramatic shift from brick-and-mortar to digital transactions, coupled with seemingly endless digital sprawl, has unleashed an explosion of customer data. For marketers, the challenge is translating the endless amounts of data into actionable insights to improve the way they communicate with customers. Traditionally, Machine Learning has been siloed within IT and data science teams. But what if Marketers could access the power of machine learning quickly and easily to add more intelligence to their marketing activities?

Join experts from Acquia and Bounteous to learn how marketing teams can harness the power of machine learning to activate data and scale their marketing efforts. In this webinar, we will:

  • Dive into specific use cases of how machine learning helps marketers deliver better, more personalized content.
  • Provide an overview of machine learning models that are most useful to marketers and content creators
  • Explain how machine learning can help you intelligently scale your marketing activities to do fewer things with better results

The Rights Stuff: How to Build Content Checks into Your Workflow
Thursday, May 6, 2021 | 1 PM ET/10 AM PT | Free Webinar

Content teams face so much pressure to work quickly. The last thing they want to spend time on is researching content usage rights. But producing content that uses images, music, video or logos without the proper permissions opens you up to lawsuits, overage fees, and a tarnished brand reputation.

Join us for an in-depth look at how to build a workflow that covers rights-compliance without getting in your creative team’s way.

You’ll learn how to:

  • Speed up content production by providing visibility into rights and restrictions
  • Capture usage rights for assets in your DAM so you have clear information on what can and can’t be done with them
  • Get instant visibility into content usage rights from Adobe Creative Cloud apps (including Photoshop, InDesign, Illustrator, After Effects and Premiere Pro) and Microsoft Office applications
  • Integrate rights clearance checks into your creative tools
  • Enable your production workflows with the ability to identify risks of misuse
  • Make sure final marketing pieces adhere to expiration dates, channel restrictions and brand guidelines

Sign up today to learn how to stop content rights violations without slowing your content engine down.