Content Marketing Institute Events

CMI Webinars

ContentTech2018-01ContentTECH Summit
May 31-June 2, 2022 | San Diego, CA USA

Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver, and scale your enterprise content and provide your customers with better digital experiences.

Join us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of ContentTECH will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who are not just traveling the new content roads – but paving them.

Register today!

CMWorld_LogoContent Marketing World
September 13-16, 2022 | Cleveland, OH USA

Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and to implement a content marketing plan that will grow your business and engage your audience.

image-banner-CMI twitter chats#CMWorld Twitter Chats

Want to discuss the latest trends in content marketing and get advice from some of the experts? Each week join CMI (@CMIContent) and a guest as we discuss key content marketing topics. Simply follow #cmworld on twitter to join the conversation.

Full schedule and more info here.

Content Marketing Institute LogoContent Marketing Awards

The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2021 Content Marketing Awards include 85 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution.

See the 2021 award winners here.

Don’t Play It By Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy

Wednesday, June 29, 2022 | 2:00 PM ET / 11:00 AM PT | Free Webinar 

The Drift team has been all-in on podcasts from Day 1. Because when it comes to cornerstone content, it doesn’t get much better than having your in-house subject matter experts behind the mic for an hour or two each week. And then taking what you get from each episode and squeezing all the juicy content goodness out of it.

That’s the beauty of podcasting done right. But for all their recent popularity, we’re firm believers that podcasts are being underestimated AND underutilized by B2B companies. Big time.

Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works WITH your broader marketing strategy (not against it, or worse, outside of it). You’ll hear what it takes to:

  • Start your first (or fourth) podcast
  • Integrate podcasts not just into your content marketing strategy, but your overall GTM strategy
  • Make your podcast content go further

Register Now

Do You Know Who’s Watching? Using Engagement Data in Your B2B Video Marketing.

Wednesday, July 13, 2022 | 2:00 PM ET / 11:00 AM PT | Free Webinar 

You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers and that they’re actually engaging with it?

Join video automation leader Parmonic to go beyond views when analyzing your results. Amplify your video content with tips and best practices on:

  • The state of video marketing in the TikTok era.
  • Critical video KPIs – and what’s just fluff.
  • Personalizing your video marketing in an increasingly anonymous world.

Register Now

Delightful or Dreadful: An Honest Conversation About Content

Wednesday, July 20, 2022 | 2:00 PM ET / 11:00 AM PT | Free Webinar 

What makes some content shine while some just stinks? What is the secret formula to writing winning content?

In the B2B and B2C content marketing world, you have to stay on top of best practices to create the best content. Attend “Delightful or Dreadful: An Honest Conversation About Content” where you’ll learn tips and best practices for creating content that resonates with your audience. Using real-life examples, Ahava and Mark will break down what works, what doesn’t and why.

You will learn:

  • Rules to writing customer-centric content
  • Simple fixes that will make your content shine
  • How content and design work together for UX

From email subject lines to web copy, your content needs to be findable, readable, actionable and shareable.  Register now and learn how.

Register Now