Content Marketing Institute Events
Content Marketing World
September 26-29, 2023 | Washington, D.C. USA
Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and to implement a content marketing plan that will grow your business and engage your audience.
Want to discuss the latest trends in content marketing and get advice from some of the experts? Join CMI (@CMIContent) as we discuss key content marketing topics on the first Tuesday of every month at 12:00 PM ET. Simply follow #cmworld on Twitter to join the conversation.
The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2022 Content Marketing Awards include 80 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution.
See the 2022 award winners here.
ContentTECH Summit
June 20-22, 2023 | Online
Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver, and scale your enterprise content and provide your customers with better digital experiences.
Join us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of ContentTECH will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who are not just traveling the new content roads – but paving them.
Demonstrating the ROI of Content to Senior Leadership
Thursday, March 23, 2023 | 1:00 PM EDT / 10:00 AM PDT | Free Webinar
As economic uncertainties loom, persuading your CFO and CEO to allocate resources for content creation can be an uphill battle. Mastering the art of collaborating with your CFO and articulating marketing requirements and strategies in terms they grasp is an invaluable skill for marketing leaders.
Join seasoned marketing expert and entrepreneur Ali Roach, alongside Compose.ly’s Head of Marketing, Nicole MacLean, for a captivating session. They will present a comprehensive framework for pinpointing the ideal resources for your content strategy and offer templates to convincingly present your business case to the executive team.
During this webinar, they will explore:
- Resourcing insights, including when to opt for in-house versus external talent
- Crafting a persuasive business case, featuring a spreadsheet template to demonstrate ROI effectively
- Messaging techniques and a model email template to communicate your resource needs to key decision-makers like the CEO and CFO
Content Marketing Master Class: Life Sciences & Healthcare
Wednesday, March 29, 2023 | 2:00 PM EDT / 11:00 AM PDT | Free Webinar
Join us on March 29th for CMI’s Content Marketing Master Class: Life Sciences & Healthcare edition. We’ll tackle how to more effectively market to healthcare professionals by developing better strategies and creating more personalized content experiences. We’ll also bring together a panel of healthcare marketers to talk about the opportunities, challenges, and what’s next for this ever-changing industry.
- 2:00 PM ET: Unlock Your Competitive Advantage with Robert Rose, Chief Strategy Advisor, CMI
- 2:25 PM ET: Roundtable: The Opportunities & Challenges of Marketing to Healthcare Professionals Today with Hayden Goeth, WEX; Anna Hogan; Thermo Fisher Scientific; Amanda Potter, Sanford Health; and Sarah Sagin, Teleflex
- 2:50 PM ET: Reimagining Digital Content Delivery to HCPs: Strategies for Personalized Engagement with Mark Bornstein, VP Content Marketing, ON24
Generate Awareness, Trust, and Leads with Data Storytelling
Wednesday, April 05, 2023 | 2:00 PM EDT / 11:00 AM PDT | Free Webinar
Generating qualified leads is becoming more crucial, especially in B2B marketing. At the same time, the expectations of your audience are rising with every stale product information pitch and aggressive advertising messages that fail to connect.
You need content that informs, entertains, and gets the community thinking and sharing; data storytelling boosts awareness and captures the imagination of your audience. Data-driven content meets information needs and is trustworthy, representing the perfect lead magnet.
Join Jan Ahrens from Statista Content & Design as he shows you what you need to think about when creating, producing, and distributing your content and get your audience excited about what you have to say and generate more successful leads.
Join us and learn:
- How to position your content topics and tech solutions with data storytelling
- Practical tips on how to create, produce, and distribute content that generates successful leads
- From successful B2B case studies from a variety of industries
Thursday, April 20, 2023 | 1:00 PM EDT / 10:00 AM PDT | Free Webinar
Join us to learn how you can take a proactive, informed approach to providing relevant – and epic – B2B experiences through the integration between Adobe Marketo Engage and Microsoft Dynamics 365 for Sales. This winning combination provides your sales and marketing teams with the right data to conduct more efficient campaigns while improving the quality of your pipeline. In this webinar, we’ll go over how you can:
- Send sales alerts, delivering relevant lead and account intelligence to sales with timely notifications
- Perform holistic reporting that ensures efficient spend on the right leads and accounts
- Push hot leads to Dynamics 365 to target only the hottest, highest-quality leads
