Content Marketing Institute Events

CMI Webinars

CMWorld_LogoContent Marketing World
September 26-29, 2023 | Washington, D.C. USA

Content Marketing World is the largest gathering of content marketing professionals in the world. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and to implement a content marketing plan that will grow your business and engage your audience.

#CMWorld Twitter Chats

Want to discuss the latest trends in content marketing and get advice from some of the experts? Join CMI (@CMIContent) as we discuss key content marketing topics on the first Tuesday of every month at 12:00 PM ET. Simply follow #cmworld on Twitter to join the conversation.

Content Marketing Institute LogoContent Marketing Awards

The Content Marketing Awards are presented and owned by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2022 Content Marketing Awards include 80 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial. The Content Marketing Awards program is the leading international awards program for corporate content creation and distribution.

See the 2022 award winners here.

ContentTech2018-01ContentTECH Summit
June 20-22, 2023 | Online

Our ContentTECH mission is clear: We want to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver, and scale your enterprise content and provide your customers with better digital experiences.

Join us for ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of ContentTECH will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who are not just traveling the new content roads – but paving them.

Building a Better Content Machine: 5 Fundamental Steps

Wednesday, February 08, 2023 | 2:00 PM /11:00 AM PST | Free Webinar

Content is the lifeblood of marketing. It’s the most pivotal piece of the brand experience, and because content has never been more critical, marketers need an operational framework to improve their ideation and creation process. Enter content operations – the catalyst that can change everything for your content marketing challenges. By removing internal roadblocks and keeping your team fluid, the result will be a content-driven experience that moves your business forward.

Join CMI and a team of content operation luminaries as we discuss a hands-on approach and framework to content operations. We’ll kick things off with Sol Weinreich, where you’ll learn the five core principles of putting your content operations framework into place:

1.    Great content starts with brainstorming
2.    Content briefs are a collaborative tool – not an assignment
3.    Earn approvals faster by getting out of chat and email
4.    Preview content how your audience will see it
5.    One marketing calendar … for everyone

We’ll conclude with a comprehensive discussion between Cathy McKnight and George Huff on the “why” of content operations and the transformative effects they’ve seen from successful global brands.

Register now

ChatGPT vs. Content Marketing

Wednesday, February 15, 2023 | 2:00 PM / 11:00 AM PST | Free Webinar

Have the robots finally come to take our jobs or do humans still reign supreme when it comes to creating content for other humans? Well, it’s time to put them both to the test.

Join us for “ChatGPT vs. Content Marketing” as we square off for a battle royal between humans and robots. We will look at how effective AI tools like ChatGPT really are at creating different types of content, from branding to promotional copy, and discussion points. You will even get the chance to vote on side-by-side comparisons to see if you can tell the difference between human and machine.

In this game changing webinar, we will explore:

  • Where and when AI-driven content is most effective
  • How to ask AI tools the right questions, to get the best results
  • How to judge the quality of AI-created content
  • How does new AI change the future of marketing

The future is here, but how do we use it? Register now and find out.

Register now