The Shifting Landscape of Marketing and the Rise of Virtualization in the Post-COVID Economy

In the aftermath of COVID-19 most every aspect of “business as usual” has been disrupted and will be forever changed. In this white paper, the teams at OpenExchange and TribalVision will discuss our collective new normal, from both a marketing and sales perspective. Included are strategies focused on adjusting to our new reality and positioning your business in the best way to succeed, as it relates to your overall marketing strategy, in-person events, and sales and marketing communications.

Specifically, we review:

  1. The value of marketing during a downturn
  2. Marketing initiatives to prioritize and discontinue
  3. The benefits of virtualization
  4. Migrating your sales process to a virtual environment
  5. And much more…


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