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The State of Event Marketing in the Technology Sector

70% of B2B marketers say events are their top marketing tactic. This State of Event Marketing study surveyed B2B marketers in the technology sector to learn:

  • How much marketers spend on events – and how their budgets are divided up
  • Marketers’ priorities and challenges
  • Who the decision makers are within organizations for choosing events
  • How tech marketers measure return on investment of each event

Download the whitepaper to gain more insight into this top tactic from the B2B tech marketers’ point of view.


View other CMI white papers