The State of Event Marketing in the Technology Sector
70% of B2B marketers say events are their top marketing tactic. This State of Event Marketing study surveyed B2B marketers in the technology sector to learn:
- How much marketers spend on events – and how their budgets are divided up
- Marketers’ priorities and challenges
- Who the decision makers are within organizations for choosing events
- How tech marketers measure return on investment of each event
Download the whitepaper to gain more insight into this top tactic from the B2B tech marketers’ point of view.
