Only Human: The Emotional Logic of Business Decisions

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The Gut Trumps The Rational For Business Decision Makers

An increasing variety and volume of quantitative information surrounds today’s executive – but does this “hard information” impact business decisions more today than it has in the past?

This study of over 720 top level executives indicates a strong “no;”  Human emotion and subjective judgement still play a major role in business decisions across all industries and job functions.

To learn more about these surprising results, download the entire executive summary below.


 

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