Only Human: The Emotional Logic of Business Decisions
The Gut Trumps The Rational For Business Decision Makers
An increasing variety and volume of quantitative information surrounds today’s executive – but does this “hard information” impact business decisions more today than it has in the past?
This study of over 720 top level executives indicates a strong “no;” Human emotion and subjective judgement still play a major role in business decisions across all industries and job functions.
To learn more about these surprising results, download the entire executive summary below.
