How a New Approach to Content Operations can Deliver a Differentiated Buying Experience

In this latest engaging and thought-provoking paper Robert Rose, best-selling author and founder of The Content Advisory explores the myth of the empowered buyer and why companies are fighting every day to differentiate their thought-leadership and content in a sea of sameness – and what you can do about it.

You will see why in many of the companies Robert has worked with, a coordinated and strategic approach to content can be directly correlated to improved sales, customer satisfaction, and the efficient delivery of connected, consultative experiences.

The paper provides a valuable framework on how to create a coordinated content operation that delivers a differentiated buyer experience and gives sales the tools to become a trusted facilitator of the buying process.