Why the MQL Is Broken and What to Do About It [White Paper]

Only 8% of companies believe their marketing and sales teams are aligned, according to Forrester Research. The source of the fracture in the relationship is the ubiquitous but flawed Marketing Qualified Lead (MQL).

Read (then download) our whitepaper in order to understand and get your teams aligned on:

  • What makes a sales-ready lead?
  • What questions does sales want answered?
  • Which answers uncover buyer intent?


 

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