The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019

In “The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019,” Aprimo was one of 14 vendors evaluated across 28 criteria, each grouped into three main categories: current offering, strategy, and market presence. The report states that Aprimo DAM positions its offerings to “cover the full content lifecycle: from support for upstream planning and creation to centralized storage and management to the handoff of assets to relevant downstream delivery technologies.” The report also notes that Aprimo’s strengths include “strong support for core DAM capabilities like search, digital rights, and rendition management.” Not only that, the report also describes Aprimo DAM as having “best-in-class support for work-in-progress assets as well.”


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