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DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

By leveraging digital asset management (DAM) and product information management (PIM) systems, brands can think of these technologies as a central nervous system that perceives and responds to customer needs. Each digital experience sends information, and together, DAM and PIM systems comprehend those signals and react to deliver the next best communication to any audience.

In this guide you’ll learn how to execute these three sequential steps:

  • How to audit your desired customer experience
  • Steps for architecting a layered approach
  • A guide to activating a phased charter