The Creative Enterprise Survey

Earlier this year, Tenovos surveyed over 3,500 companies to find out how they used technology and processes to maintain a balance between creativity and efficiency in the organization.

The assumption at the outset was that creativity and efficiency are opposing forces that businesses must balance over time and ensure the appropriate investment in each. Instead, the survey results suggested a more complex relationship where efficiency is considered to be table stakes – and an operational requirement rather than an objective.

Conversely, creativity was seen as more optional, though it was universally credited with delivering a broad array of business benefits while simultaneously binding, motivating, and focusing organizations on connecting with their markets.

More simply, organizations must be efficient to survive, but require creativity to be successful.

Read this report to learn more.

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