Content Experience Impact and the Buyer’s Journey [White Paper]

Sponsored by ion interactive, this 2018 Demand Metric benchmark study highlights the ways in which impactful content can influence decision-making.

Packed with insights and key takeaways to successfully leverage content, the study includes:

How marketers are leveraging content to support the buyer’s journey at each stage;
Passive vs. active content and effects on revenue;
A 5-point action plan to consider when developing successful content strategies;
And more!