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Content Experience Impact and the Buyer’s Journey [White Paper]

ion_content_experience_impact_wpSponsored by ion interactive, this 2018 Demand Metric benchmark study highlights the ways in which impactful content can influence decision-making.

Packed with insights and key takeaways to successfully leverage content, the study includes:

  • How marketers are leveraging content to support the buyer’s journey at each stage;
  • Passive vs. active content and effects on revenue;
  • A 5-point action plan to consider when developing successful content strategies;
  • And more!


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