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The Complete Guide to Sales and Marketing Alignment

If you’re like many B2B organizations, achieving sales and marketing alignment is important to you. It can make a huge difference to your business performance, with direct impact to ROI and sales productivity. Unfortunately, B2B marketing leaders know that investing in alignment can be a costly and complicated venture.

This white paper aims to help with this—covering how to achieve sales and marketing alignment and what strategies and tactics will help you get there.

This white paper will cover:

  • How sales and marketing alignment can positively impact your business
  • Identifying where you sit in the sales and marketing equation
  • Tactics to improve your sales and marketing alignment
  • How to facilitate sales and marketing alignment