Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Building Your Pillar Content Strategy

Everything you need to know on how to get started building a pillar page strategy that will increase your first page rankings.

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How to select and purchase a headless CMS – Buyer’s guide and RFP template

Ready to make the move to headless CMS? Learn what features you should be looking for and use this template to create your own request for proposal.

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Just Released! Martech Trends 2022 Report

Do you have the tools in your belt to create innovative content? We surveyed over 800 marketers to dig into the top technologies for ideating, publishing and distributing content. Download the report to learn what challenges content teams are facing and how they overcome them with marketing technologies.

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Statista Content Marketing Compass 2022 – the most important studies in one paper

The Content Marketing Compass summarizes the results and trends from the most important content marketing studies for 2022. This year we address the central theme of social media.

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Site Search Buyer’s Guide

Don’t make users stumble through your website navigation. Instead, deliver fast, accurate search results pointing to exactly what each user wants. This buyer’s guide will explore everything you need to know to get faster, better search for your website.

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Build a Better Content Brief with Tech

This guide explores what content briefs should include and how to amplify them to ensure that each time you give an assignment, the result is predictable, high-quality, and optimized for search engines.

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The State of Content Management 2022 

Read a detailed analysis of the state of content management across prominent and up-and-coming markets worldwide in 2022. 

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Industry Report: State of Content Creation 2022

Contentoo has grouped expert’s thoughts, insights, and experience on content creation, discussing interactive content, video content, personalized content, collaborative content and un-gating content. Read the full industry report now.

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Multilingual SEO & Content Marketing

Learn how to engage with your audience in their language through multilingual content marketing and SEO. Our authors share their expertise on multilingual content strategy, transcreation and much more.

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

 

 

 


The Content Marketer’s Guide to Getting a Raise

Learn how to focus on the right metrics, report on content ROI and align your metrics with business KPIs to justify your value (and content’s) to the organization and get rewarded.

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Content Matters 2022 Report  

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an exclusive WordPress VIP report and survey of 800+ leading content marketers worldwide. 

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A Strategic Guide to Content Marketing for Business Growth

This guide walks through how to take your content strategy to the next level and position your business for success in 2022.

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24 Experts Reveal Their Content Predictions for 2022

Learn the 9 trends marketing experts from Nasdaq, Zoom, Convince & Convert, (+ more!) predict will shape your 2022 content strategy.

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Accelerate Your Buyer’s Journey By Dynamically Curating Relevant Content

Forrester consulting study: Content experience platforms offer a B2B-specific approach to personalization.

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How a New Approach to Content Operations can Deliver a Differentiated Buying Experience

In this latest engaging and thought-provoking paper Robert Rose, best-selling author and founder of The Content Advisory explores the myth of the empowered buyer and why companies are fighting every day to differentiate their thought-leadership and content in a sea of sameness – and what you can do about it.

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Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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Additional White Papers for Marketers

5 Reasons Spreadsheets are a Problem

Outdated tools such as spreadsheets, and the manual processes they promote, have to evolve and give way to better tools if accountants are to keep pace with their ever-changing responsibilities.

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Getting Started with Content Marketing For Dummies

Discover how content marketing can benefit your overall marketing strategy

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How to Drive Prospect Engagement with Webinars

Download the fifteen-minute video you need to see before kicking off any webinar strategy, produced by TwentyThree™.

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Marketing Enablement 101

Are you ready to go back to school? No? Well too bad, because your education is truly never over. There's always more to learn, especially in the Sales and Marketing field.

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Michael Brenner's Exclusive Content Marketing Kit

Get your content marketing strategy up and running with these tips and tricks from Michael Brenner.

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Putting Together an Effective Landing Page

Convert your browsers into buyers (or subscribers) or at least further your relationship with them.

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[email protected]: The 7 Attributes of Companies That Outpace the Fortune 500

Learn what top-performing companies are doing in terms of sales enablement strategies and how you can apply them to improve sales performance and increase overall revenue.

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SWOT Analysis -- Developing Your Strategy Skills

This free eBook describes the SWOT analysis, a technique that you can perform for products, services, and markets when deciding on the best strategy for achieving future growth.

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The Ultimate Guide to Web and App User Attribution

As consumer digital journeys become increasingly cross-platform and cross-channel, legacy attribution providers have largely failed to evolve and adapt. Optimize your attribution using this guide.

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Why Video is a 'Must Do Strategy' for the Future of Work

By 2021 Cisco predicts that video will make up 80% of all online traffic and that already people are using YouTube as their search engine more than Google.

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