Featured White Papers
Thought leadership strategy
A step-by-step guide to planning and building your thought leadership strategy.
Whether you’re new to thought leadership or an experienced practitioner, this definitive guide is your go-to resource for step-by-step direction on how to plan, develop and execute a thought leadership strategy.
Track Your Licensed Digital Assets On Websites And Social Media
Digital content tracking can help brand managers and content marketers maximize performance and mitigate brand compliance risks. Learn why it is increasingly important to monitor images and video post-distribution.
Delivering Quality Customer Service In The Right Language, At The Right Time
Learn why developing a translation strategy is a key part of any AI-empowered customer service content operation.
A Step-by-Step Guide to Outsourcing Your Marketing Content Creation
Discover all you need to know about outsourcing your content production, whether you’re just starting a content program or building for enterprise scale.
Content Quality Checklist
Ensure your content is the right quality to rank with Google and engage your audience.
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.
Definitive Guide to Brand-to-Demand Marketing
Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.
Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI
Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.
Your Biggest Branding Headaches Solved
Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.
The Art of Reusing Content
The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.
Additional White Papers for Marketers
5 Best Practices for Analyzing Pricing Data
It's time to start using pricing analytics to get actionable information that will improve your close rates, increase your margins and help you stay competitive.
Build Better Welcome Emails: The Foundation for a Lasting Relationship With Your Customer
You've got a new subscriber to your mailing list - congratulations! Now what?
Customer Experience Management in the Nordic Region
Upgrade your digitalisation programmes, transform your internal culture to become customer centric and deliver world class customer experience
How 4 Franchises Overcame Their Email Marketing Challenges to Achieve Local Success
Discover how your franchise can succeed on a local level by using email to improve communication.
Increasing Occupancy In A Highly Competitive Senior Living Market
Solutions to help senior living marketers succeed at generating leads, tours and move-ins.
Marketing in a Slow Economy Requires a Laser Focus
Three steps toward better results from your lead-generation activities.
The Future of ABM: Amplifying Impact with Intent Data and Account-Based RevOps
[On-Demand Webinar] Unlock the Next Era of ABM: Transform Data into Revenue-Driving Results.
The Salesperson is Dead...and Other Sales and Marketing Myths
Learn about seven common and pervasive sales and marketing myths that might be undermining - instead of helping - your prospecting efforts.
Top 10 Trends in Email, Mobile & Social Marketing
Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months.