Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

[O’Reilly Report]  Transforming Customer Data Into Insights: A Chief Marketing Officer’s Guide to CDPS 

In this ebook, learn how a customer data platform (CDP) will complement your business and existing martech stack; examine the top benefits you can expect from using a CDP, including customer experience, regulatory compliance, and business benefits; and get advice on how to build a long-term strategy for using a CDP—and how to get going quickly

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The Chief Brand Officer’s Checklist

As a Chief Brand Officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. Download this checklist for guidance on the most important boxes that need to be checked to succeed.

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Why Modern Go-to-Market Strategies Rely on Sales Enablement

While buyers move toward self-educating, marketers and sellers need to find compelling ways to offer value and serve as trusted advisors to simplify the buying process. It’s becoming a mandate for marketers to provide what sales teams need to support meaningful buyer engagement.

Learn about how sales enablement makes this possible through reliable, simple access to up-to-date content, just-in-time learning, and critical analytics that help you optimize go-to-market initiatives to impact revenue growth.

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2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

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24 Point Checklist for Migrating Your CMS from On-Premises to the Cloud

If you’re considering migrating your content management system (CMS) to the cloud, this 24-point checklist will get you on the right track with best-practices for a successful migration.

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How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.

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Additional White Papers for Marketers

13 Ways Nordic Operators Can Enhance Customer Trust And Loyalty

Nordic Telecom companies can take now to make 2015 the year of the happy, loyal and communicative customer.

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2019 CMO Survey

Compiling 10 years of data from the CMO Survey, we have a unique look into the top 15 trends which have shaped marketing in recent history

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Buyer's Guide to Call Tracking Software for Marketers

Inbound calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. Download this guide to learn how to track them.

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Does Your Content Meet Google's Expectations for Quality?

Surely you have heard the trending phrase “content is king.” Now, more than ever, this is a rule to live by.

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Small Business Digital Marketing Survival Kit

Here's everything your small business needs to survive (and grow) online...

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The Insanely Powerful SEO Checklist

Search success is a journey, not a destination.

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The Modern Marketer's Field Guide

Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape, as told my Matt Heinz.

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The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts

We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews.

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Using AI to Enable Cloud Sales

3 ways AI enables sellers of Cloud solutions

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Why Conversational Marketing Isn't Just Chatbots

Human-First Conversations Convert Your Most Engaged Buyers

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