Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Chief Brand Officer’s Checklist

As a Chief Brand Officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. Download this checklist for guidance on the most important boxes that need to be checked to succeed.

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Why Modern Go-to-Market Strategies Rely on Sales Enablement

While buyers move toward self-educating, marketers and sellers need to find compelling ways to offer value and serve as trusted advisors to simplify the buying process. It’s becoming a mandate for marketers to provide what sales teams need to support meaningful buyer engagement.

Learn about how sales enablement makes this possible through reliable, simple access to up-to-date content, just-in-time learning, and critical analytics that help you optimize go-to-market initiatives to impact revenue growth.

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2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

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24 Point Checklist for Migrating Your CMS from On-Premises to the Cloud

If you’re considering migrating your content management system (CMS) to the cloud, this 24-point checklist will get you on the right track with best-practices for a successful migration.

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How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.

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Additional White Papers for Marketers

An Introduction to Email Creation Platforms

It’s time to bring email creation into the 21st century.

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B2B Video Marketing: Benchmarks & Best Practices

Brought to you by Demand Metric & Vidyard.

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Best Practices for Making Your Webinar a Success - Plan, Plan, Plan

Learn how to design an online event that will reap the benefits of high registration, retention and attendance rates.

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Greek Yogurt Revolution

See Why the Greek Yogurt Trend is Far from Over

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Poppulo Research: The Future of Employee Communications

Between April and July 2018, Poppulo conducted a unique piece of research into how employee communications are conducted by IC teams across a diverse range of industries in the US and Europe.

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State of Inbound B2B Marketing [2019]

The world of B2B is constantly changing.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

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The Future of Digital Teamwork: 5 Things Your Business Needs To Get Ahead

The right Unified Communications (UC) systems can create real business value for organizations.

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Three Ways to Enhance Your Customer Retention Efforts

Customer Lifetime Value (CLV) data provides marketers unprecedented insights into which customers are worth keeping around and how much should be spent to retain them.

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Top Six Tips for Achieving Sales & Marketing Alignment through Enterprise Social Networking

According to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate and see a 20-25% increase in productivity.

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