Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Chief Brand Officer’s Checklist

As a Chief Brand Officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. Download this checklist for guidance on the most important boxes that need to be checked to succeed.

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2020 Gartner Market Guide for Digital Asset Management

Rapidly expanding volume and velocity of content, real-time personalization variations, and global distribution are driving more organizations to investigate DAMs. Marketing leaders should scope requirements and use cases to successfully navigate a complex and changing technology landscape.
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Why Modern Go-to-Market Strategies Rely on Sales Enablement

While buyers move toward self-educating, marketers and sellers need to find compelling ways to offer value and serve as trusted advisors to simplify the buying process. It’s becoming a mandate for marketers to provide what sales teams need to support meaningful buyer engagement.

Learn about how sales enablement makes this possible through reliable, simple access to up-to-date content, just-in-time learning, and critical analytics that help you optimize go-to-market initiatives to impact revenue growth.

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2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

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24 Point Checklist for Migrating Your CMS from On-Premises to the Cloud

If you’re considering migrating your content management system (CMS) to the cloud, this 24-point checklist will get you on the right track with best-practices for a successful migration.

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How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.

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Additional White Papers for Marketers

10 Key Questions For More Successful Non-Dues Association Program

Clarify your strategies and goals to create a successful non-dues program

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2020 Best Practices For User Research Teams

Discover the key challenges facing research teams in 2020 and how using video for insight generation is changing the industry.

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2021 Digital Experiences Benchmarks | Annual Report

2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer journeys had to take place entirely over digital channels and investment in digital experiences shot through the roof.

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6 Ways to Increase Marketing Content Utilization

Discover how highly effective marketers deliver the right content to empower sales and maximize ROI.

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7 Deadly Sins in Brand Protection & Anti-Counterfeiting

Are you not tailoring your Brand Protection Strategy to your product?

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Business Solutions for Insurance Carrier

Learn why you should consider offering identity theft protection to your customers.

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Capture Sales + Shoppers' Imaginations with Pinterest

Pinterest has proven to be an extremely suitable and profitable tool for retailers looking to market their products through social media. Start getting your products pinned today.

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Digital Burnout: Fresh Tips to Revive your Marketing

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results.

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How to Deliver Content Your Employees Will Love to Share

An employee advocacy guide.

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The Ultimate Guide to Content Marketing

The #1 guide to creating world-class content marketing for serious business growth and ROI.

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