Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Your Biggest Branding Headaches Solved

Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.

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5 Reasons Why Brand Differentiation Is Your Biggest Competitive Advantage

The one thing your competitors can’t copy is your brand. Discover the top five reasons why brand differentiation is your company’s biggest competitive advantage.

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The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships

Learn how to to choose the right influencer partners in this three step guide to:

  • Understand quality viewership over quantity
  • Unlock consumer behaviors within a specific audience
  • Reach for creators from adjacent categories

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How to Make the Case for a Bigger Budget: Guide to Measuring Content Marketing ROI

Packed with expert advice from marketing leaders, our new guide lays the groundwork for tracking content performance, proving its value, and making a smart, data-driven case to the C-Suite

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

The Art of Reusing Content

The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.

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How to Deploy Successful Video Strategies at Scale

Ready to scale video content creation? Learn how to foster the mindshift necessary to become an entire office of content creators and the different types of videos each team should be making.

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The Content Marketer’s Guide to Getting a Raise

Learn how to focus on the right metrics, report on content ROI and align your metrics with business KPIs to justify your value (and content’s) to the organization and get rewarded.

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Content Matters 2022 Report  

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an exclusive WordPress VIP report and survey of 800+ leading content marketers worldwide. 

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A Strategic Guide to Content Marketing for Business Growth

This guide walks through how to take your content strategy to the next level and position your business for success in 2022.

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Additional White Papers for Marketers

Biggest Changes in iOS 8 for App Marketers

Updating your user acquisition strategy in response to Apple’s latest OS

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Guide to Product Launch Programs for the Saas Business

This guide will give you a step by step process for each phase within the launch.

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How B2B Marketers Can Maximize Sales From An Effective Lead Nurturing Program

Time after time, companies are realizing that those cold leads that were once cast aside by sales can quickly be turned into an invaluable source of new business.

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How to Successfully Roll Out an Employee Advocacy Program

Ensure that your employee advocacy program becomes a cornerstone in your workforce communications strategy.

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Managing Projects From One Source of Truth

Is your project management platform working for you, or the other way around?

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Spot and Avoid the Predators of Search Engine Marketing Malpractice

With friends like these who needs competition? Discover the tell-tale signs of search engine marketing malpractice.

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The Impact of Recalls on Brand Equity

Product recalls can seriously damage a company's reputation and affect sentiment.

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The marketer's guide to universal retail in 2021

Bridging the gap between digital and in-store customers

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The marketer's playbook to drive your digital strategy in 2021

Five plays to improve the user experience in today's digital-first environment.

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The State of AI in Market Research

Resource for Insights Professionals

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