Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Complete Guide to Creating Location Pages for SEO

Learn how to create engaging location pages for your website for more leads.

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Definitive Guide to Brand-to-Demand Marketing

Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.

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Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI

Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.

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Your Biggest Branding Headaches Solved

Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

5 Reasons Why Brand Differentiation Is Your Biggest Competitive Advantage

The one thing your competitors can’t copy is your brand. Discover the top five reasons why brand differentiation is your company’s biggest competitive advantage.

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The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships

Learn how to to choose the right influencer partners in this three step guide to:

  • Understand quality viewership over quantity
  • Unlock consumer behaviors within a specific audience
  • Reach for creators from adjacent categories

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The Art of Reusing Content

The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.

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How to Deploy Successful Video Strategies at Scale

Ready to scale video content creation? Learn how to foster the mindshift necessary to become an entire office of content creators and the different types of videos each team should be making.

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Additional White Papers for Marketers

ChatGPT for Marketing Pro's: 10 Keys to Success

Learn how ChatGPT can help you achieve your marketing goals in 2023 and beyond.

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Content Marketing ROI: Quantifying the Value of the Difference

Using data collected from 96 marketing practitioners as part of Aberdeen's pending Content Marketing and Management study, this Analyst Insight examines the incremental improvement in key marketing conversion metrics.

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End-User Survey: The 'Real' Benefits of Video

In December 2012, Wainhouse Research (WR) and Polycom jointly created and fielded a WR-branded survey focused on the benefits that organizations realize through the use of video conferencing.

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Harnessing Big Data to Grow Revenue

Mending the gap between social data and ROI

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How to supercharge creative productivity by harnessing technology

When you take time to evaluate your team’s creative review process and implement solutions to make it smoother, faster and cleaner, the payoff can be great.

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Learn how Jet, Airbnb and Instacart have built a successful 'Web & App' Strategy

In Web vs. App, we dive into the benefits of both mobile web and native apps, and how each channel has specific benefits that can improve the user experience.

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The Alignment of Customer & Support Expectations

Are the needs of the support team different from what customers want and expect?

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The Complete Guide to Results Driving Email Marketing for 2021

Everything you need to succeed in email marketing in the new year.

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Twitter for Non-Profits: a guide to #doingitright

Are you ready to join the conversation? The following pages will prepare your Non-Profit with the basics to be successful in the fast-paced, hyper-engaged world of Twitter.

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Unlimited New Patients - Volume 3: Chapter 8 Direct mail: the marketing medium that deserves its own chapter

Part of our ‘Unlimited New Patients -- Volume 3’ Audiobook

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