Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


Strategic Guide to DAM Metadata

There is great growth happening in the digital asset management space and there are important and practical applications of DAM metadata that any organization can make use of. There are also considerable problems that can occur if you don’t use your metadata correctly.

Download this guide to learn more about the use and benefit of DAM metadata.

View Here

 



Content Operations Self Assessment: How Do You Measure Up?

COVID knocked us all for a blow. Budgets cut, events gone, lead channels changed overnight. With 2021 in sight, marketers are strategizing their post-pandemic approach. Many are looking in alternative technologies, methodologies, and skillsets – but first need to look inward to see where they’re strong and where they’re exposed. Where do you fall? Take our assessment to find out and learn some practical, real-world next steps for advancement.

View Here


Don’t forget to check out our CMI Content VIP Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.


Modern Agile Marketing eBook

Faster and Flexible Strategies for Today’s Unpredictable World

Innovative marketers are updating the idea of agile marketing in light of our new normal – let’s call it “Modern Agile Marketing.” What makes it modern is obvious. We’re all living and working in a new reality, and we’re still discovering how—and how much—things will change.

Download our latest eBook where we’re sharing five of our best-practice recommendations for embracing Modern Agile Marketing to create faster and flexible strategies for today’s unpredictable world.

View Here



The Ultimate Guide to Headless CMS

Understanding the technology that powers today’s leading content organizations

Now more than ever, great content marketing is about creating cohesive, personalized customer experiences across all channels. Creating a powerful message is step one—but how do you deliver it?

More and more organizations turn to a new kind of content management system to put their vision of multi-device, multi-channel content marketing into action: A headless CMS. In this ebook, you’ll learn what a headless CMS is and how your team could benefit from one.

View Here

 


Additional White Papers for Marketers

11 Steps to Using Marketing Automation to Create Sales and Marketing Alignment

Technology can benefit your business processes and interdepartmental collaborations in some amazing ways ...

View Here

5 Questions To Ask Before Integrating Social Into Your Brand's Marketing Campaign

Understanding the power of social integration is half the battle.

View Here

7 Ways the Mobile Consumer Changes Everything

It's no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” white paper now.

View Here

Best of the Web, Delivered: The Reddit Manual

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf.

View Here

Fueling Revenue with User-Generated Content

Learn how brands can drive consumer content creation, capture data, and achieve unprecedented marketing results.

View Here

Getting Started with Online Reputation Management

As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place.

View Here

How AI will Reinvent the Market Research Industry

Artificial Intelligence is coming to Market Research. Is your job safe?

View Here

The Customer's Voice Creates Opportunities in the Experience Economy

A world of increasingly empowered consumers is putting greater pressure on businesses to deliver content-rich, personalized commerce experiences.

View Here

Top 20 B2B Marketing Charts of 2019

The Most Popular B2B Marketing Charts of 2019

View Here

Your Account-Based Marketing Pilot Program Checklist

Ready to roll out your own ABM pilot program?

View Here

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL