Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

A Strategic Guide to Content Marketing for Business Growth
This guide walks through how to take your content strategy to the next level and position your business for success in 2022.

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24 Experts Reveal Their Content Predictions for 2022

Learn the 9 trends marketing experts from Nasdaq, Zoom, Convince & Convert, (+ more!) predict will shape your 2022 content strategy.

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Accelerate Your Buyer’s Journey By Dynamically Curating Relevant Content

Forrester consulting study: Content experience platforms offer a B2B-specific approach to personalization.

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How a New Approach to Content Operations can Deliver a Differentiated Buying Experience

In this latest engaging and thought-provoking paper Robert Rose, best-selling author and founder of The Content Advisory explores the myth of the empowered buyer and why companies are fighting every day to differentiate their thought-leadership and content in a sea of sameness – and what you can do about it.

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The Creative Enterprise Survey

Earlier this year, Tenovos surveyed over 3,500 companies dig deep into the balance between creativity and efficiency, and the impact of both on top line growth, customer loyalty, and company morale.

What they found is that while efficiency is recognized as a prerequisite to building a lasting business, it is the prioritization of creativity that motivates and energizes the enterprise.

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DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

An integrated approach to digital asset management (DAM) and product information management (PIM) allows brands to create quality, connected experiences across the customer journey.

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The Zen Guide to Creative Automation: 5 Mindful Practices for Content Zen 

We’ve learned some pretty helpful content creation practices over the years, and we think it’s good karma to pay them forward. Ready for some content zen?

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Don’t forget to check out our CMI Content VIP Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

 

 

 


The Content Marketer’s Funnel

The Content Marketer’s Funnel is an easy-to-follow yet comprehensive framework for creating content that moves buyers along their journey – from generating awareness to influencing a purchase decision. Get the guide to learn about each stage of the funnel and how content can be used to drive sales.

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Modern DAMs bring Breakthrough Return on Asset Value

In this whitepaper, learn how modern Digital Asset Management (DAM) systems are leveraging AI, predictive analytics, cloud- native architecture, and microservices to offer unmatched insights into the impact of marketing content where they matter most: in production, in the channel, and in front of your audience.

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[O’Reilly Report]  Transforming Customer Data Into Insights: A Chief Marketing Officer’s Guide to CDPS 

In this ebook, learn how a customer data platform (CDP) will complement your business and existing martech stack; examine the top benefits you can expect from using a CDP, including customer experience, regulatory compliance, and business benefits; and get advice on how to build a long-term strategy for using a CDP—and how to get going quickly

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2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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Additional White Papers for Marketers

10 Smart Segmentation and Targeting Tactics

How smart digital marketers use connected data to get granular and win big

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7 Signs You Need a Sales Enablement Solution

In today's competitive landscape, organizations are increasingly chasing more aggressive goals with greater pressure to win bigger deals. But only 1/3 of sales reps meet or exceed quota and only 10% are consistently high-performing.

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Accelerating the Buyer's Journey: Reveal Intent with Content at the Point of Engagement

This webinar discusses how B2B marketers can interpret and expedite the buyer's journey through content consumption.

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Advertising & Marketing 101: How to Get Started

Advertising and marketing isn't one-size-fits-all.

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Loyalty Economics for Retailers

Moving from opaque costs to clear profit.

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Microsoft Teams- Free Reference Card

This Microsoft Teams reference provides shortcuts, tips, and tricks for this popular inter-office software.

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Search Engine Marketing: Get in the Game

Access tips and trends while learning what it takes to compete in the rapidly growing Search Engine Marketing industry.

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Should Your SEO Be In-House or Outsourced?

Companies of all sizes who are looking to amplify their SEO strategy often find themselves asking: can we do this ourselves, or do we need to hire an agency? The criteria for deciding which path to take often comes down to a vague notion of cost comparison and the amount of effort it takes to set the strategy in motion. To get it right the first-time, businesses need to examine their goals for an SEO strategy and thoroughly understand the components of a dedicated SEO team.

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

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The Definitive Guide to Mobile Sales Enablement

70% of sales organizations using tablets are realizing a positive ROI. Learn how mobile is transforming the sales landscape in Mutual Mobile's Definitive Guide to Mobile Sales Enablement white paper.

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