Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Chief Brand Officer’s Checklist

As a Chief Brand Officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. Download this checklist for guidance on the most important boxes that need to be checked to succeed.

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2020 Gartner Market Guide for Digital Asset Management

Rapidly expanding volume and velocity of content, real-time personalization variations, and global distribution are driving more organizations to investigate DAMs. Marketing leaders should scope requirements and use cases to successfully navigate a complex and changing technology landscape.
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Why Modern Go-to-Market Strategies Rely on Sales Enablement

While buyers move toward self-educating, marketers and sellers need to find compelling ways to offer value and serve as trusted advisors to simplify the buying process. It’s becoming a mandate for marketers to provide what sales teams need to support meaningful buyer engagement.

Learn about how sales enablement makes this possible through reliable, simple access to up-to-date content, just-in-time learning, and critical analytics that help you optimize go-to-market initiatives to impact revenue growth.

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2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

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24 Point Checklist for Migrating Your CMS from On-Premises to the Cloud

If you’re considering migrating your content management system (CMS) to the cloud, this 24-point checklist will get you on the right track with best-practices for a successful migration.

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How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.

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Additional White Papers for Marketers

5 Steps to Becoming a Data Driven Marketer

Learn how to harness the ever increasing and ever changing world of big data to make more strategic marketing decisions at work!

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8 Ways to Evaluate Identity Theft Protection Providers

Learn key success factors to evaluating identity theft protection providers.

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Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

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Enabling the Business with Social Relationship Platforms

With social media efforts taking an increasingly important role in the business, CIOs have an ideal opportunity before them: Demonstrate their ability to evolve by facilitating the organization-wide adoption of social media in a secure, compliant manner.

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How to Grow Your Business Using Online Marketing

This guide will introduce the basics, including the most effective strategies for pay-per-click ads, search engine optimization, email marketing and social media campaigns. YOU WILL RECEIVE FREE PRICE QUOTES FROM MULTIPLE ONLINE MARKETING VENDORS BY PHONE/EMAIL.

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How to Prepare Contact and Account Data for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies...

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Mobile, Social and Local Marketing Innovations Report Bundle (Get 5 Reports for FREE)

Advance your mobile, social and local marketing knowledge by sourcing peer-based insights and best practices.

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Poor line manager communications -- how to fix it

Line managers play a crucial role in any organization’s communication chain, yet they are frequently seen as a blocker and ill-equipped or inadequately trained for what they are expected to do.

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The Perfect Storm in Enterprise Video: Act Now or Get Left Behind

Find out the trends impacting collaboration in the enterprise and the technologies and architectures enterprises should be leveraging in this research note by Aragon Research.

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Top 5 Marketing Reports in Salesforce to Align Sales & Marketing

As a Marketing Professional your campaigns drive a large percentage of closed deals in most large enterprises and the VP of sales wants to be able to see just how much pipeline marketing is teeing up for his or her team to close.

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