Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Chief Brand Officer’s Checklist

As a Chief Brand Officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. Download this checklist for guidance on the most important boxes that need to be checked to succeed.

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Why Modern Go-to-Market Strategies Rely on Sales Enablement

While buyers move toward self-educating, marketers and sellers need to find compelling ways to offer value and serve as trusted advisors to simplify the buying process. It’s becoming a mandate for marketers to provide what sales teams need to support meaningful buyer engagement.

Learn about how sales enablement makes this possible through reliable, simple access to up-to-date content, just-in-time learning, and critical analytics that help you optimize go-to-market initiatives to impact revenue growth.

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2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

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24 Point Checklist for Migrating Your CMS from On-Premises to the Cloud

If you’re considering migrating your content management system (CMS) to the cloud, this 24-point checklist will get you on the right track with best-practices for a successful migration.

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How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.

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Additional White Papers for Marketers

14 Ideas For Promoting Your Business Online

How to turn your business's news into publicity, visibility and more customers.

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4 Simple Ways to Find Time for Creative Work

How to fuel production without killing creativity.

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ABM Playbook

A tactile guide to account base marketing.

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Best Online Marketing Tips for Growing Business

Read this guide to learn which online marketing service is best for your company!

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How to Build a Remarkable Business by Focusing on the Total Customer Experience

7 mini case studies guide the way to using the marketing hourglass process to turn your focus squarely on the customer.

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Manufacturing Content Marketing - Benchmarks, Budgets, and Trends

In the four years CMI has been reporting on how manufacturers use content marketing, 2017's results reveal the most progress they’ve made thus far.

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Measuring the Value of Expert Content in Higher Education

A Step-by-Step Guide to Building Expert Content Programs that Work

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Taulia: A Video Marketing Success Story

See how Taulia uses humor to drive over $125M in pipeline with their funny videos.

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The B2B Marketer's Guide to Scrappy Marketing

As B2B marketers, we have too much to do and too little time. Targets continue to increase, yet our resources remain the same.

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[eBook] Create an Event Community to Increase Attendee Loyalty & Engagement

Learn how to build a strategic year-round event community to yield the greatest ROI from your events.

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