Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

5 Reasons Why Brand Differentiation Is Your Biggest Competitive Advantage

The one thing your competitors can’t copy is your brand. Discover the top five reasons why brand differentiation is your company’s biggest competitive advantage.

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The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships

Learn how to to choose the right influencer partners in this three step guide to:

  • Understand quality viewership over quantity
  • Unlock consumer behaviors within a specific audience
  • Reach for creators from adjacent categories

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The Art of Reusing Content

The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.

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How to Deploy Successful Video Strategies at Scale

Ready to scale video content creation? Learn how to foster the mindshift necessary to become an entire office of content creators and the different types of videos each team should be making.

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Creating Content for Your Audience’s Context

Learn how to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak to their pain, and drive conversions.

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How to Make the Case for a Bigger Budget: Guide to Measuring Content Marketing ROI

Packed with expert advice from marketing leaders, our new guide lays the groundwork for tracking content performance, proving its value, and making a smart, data-driven case to the C-Suite

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Building Your Pillar Content Strategy

Everything you need to know on how to get started building a pillar page strategy that will increase your first page rankings.

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How to select a headless CMS – Buyer’s guide and RFP template

Ready to make the move to headless CMS? Learn what features you should be looking for and use this template to create your own request for proposal.

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Just Released! Martech Trends 2022 Report

Do you have the tools in your belt to create innovative content? We surveyed over 800 marketers to dig into the top technologies for ideating, publishing and distributing content. Download the report to learn what challenges content teams are facing and how they overcome them with marketing technologies.

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Statista Content Marketing Compass 2022 – the most important studies in one paper

The Content Marketing Compass summarizes the results and trends from the most important content marketing studies for 2022. This year we address the central theme of social media.

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Site Search Buyer’s Guide

Don’t make users stumble through your website navigation. Instead, deliver fast, accurate search results pointing to exactly what each user wants. This buyer’s guide will explore everything you need to know to get faster, better search for your website.

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

 

 

 


Build a Better Content Brief with Tech

This guide explores what content briefs should include and how to amplify them to ensure that each time you give an assignment, the result is predictable, high-quality, and optimized for search engines.

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The State of Content Management 2022 

Read a detailed analysis of the state of content management across prominent and up-and-coming markets worldwide in 2022. 

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Industry Report: State of Content Creation 2022

Contentoo has grouped expert’s thoughts, insights, and experience on content creation, discussing interactive content, video content, personalized content, collaborative content and un-gating content. Read the full industry report now.

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Multilingual SEO & Content Marketing

Learn how to engage with your audience in their language through multilingual content marketing and SEO. Our authors share their expertise on multilingual content strategy, transcreation and much more.

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The Content Marketer’s Guide to Getting a Raise

Learn how to focus on the right metrics, report on content ROI and align your metrics with business KPIs to justify your value (and content’s) to the organization and get rewarded.

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Content Matters 2022 Report  

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an exclusive WordPress VIP report and survey of 800+ leading content marketers worldwide. 

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A Strategic Guide to Content Marketing for Business Growth

This guide walks through how to take your content strategy to the next level and position your business for success in 2022.

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24 Experts Reveal Their Content Predictions for 2022

Learn the 9 trends marketing experts from Nasdaq, Zoom, Convince & Convert, (+ more!) predict will shape your 2022 content strategy.

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Accelerate Your Buyer’s Journey By Dynamically Curating Relevant Content

Forrester consulting study: Content experience platforms offer a B2B-specific approach to personalization.

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How a New Approach to Content Operations can Deliver a Differentiated Buying Experience

In this latest engaging and thought-provoking paper Robert Rose, best-selling author and founder of The Content Advisory explores the myth of the empowered buyer and why companies are fighting every day to differentiate their thought-leadership and content in a sea of sameness – and what you can do about it.

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Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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Additional White Papers for Marketers

4 Insights Into The Current State Of Social Advertising

Discover 4 jaw-dropping social advertising growth trends that will impact every marketer using the channel.

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5 Best Practices for Increasing Earned Media

Learn what proven Facebook campaign types triple sharing and participation.

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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals--Free Sample Chapter

This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.

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9 Questions Medical Marketers Should Ask About Call Tracking

The healthcare industry depends on phone calls more than any other industry. This paper is for marketers, doctors, office managers and agencies that work with the industry, hospitals and clinics.

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Enterprise Testing In-The-Wild

Why the biggest companies in the world turn to uTest for in-the-wild testing solutions.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

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How Superbrands Breed Superfans

Discover 6 best practices for 10X greater fan growth.

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Six Tips for Putting Your CRM into Overdrive

Learn six tips for optimizing your CRM deployment in this informative white paper.

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Using Social Media to Generate Qualified B2B Leads

Social Media Networks are a Growing Lead Resource and if your company provides services to the business community, these business social media users are your potential customers.

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What's the Value of Employee Advocacy in the Enterprise?

Email blasts, intranets, newsletters - these are all excellent ways to get your corporate vision out to employees, but then what? How do you know if employees are engaging with that content?

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