Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

State of Content Marketing Report 2020

Successful marketers always keep up with the latest trends. To help you do this, we analyzed 600,000+ tweets, hundreds of thousands of search queries, 1,200,000+ blog posts, and surveyed 1,500+ marketers across the globe.

Download our free 2020 report to gain insights for your content strategy.

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How-To Guide On Content Marketing Strategy

People engage with content nowadays in fleeting moments, drawn to whatever is eye catching, funny, or emotional. The same can be said for B2B content as well. Whitepapers, eBooks, case studies – they’re all similar in the eyes of a reader. That’s why the strategy of how you develop, deploy, and track your content is incredibly important. In this guide, we’ll look through each one of these aspects. Take your content marketing strategy to the next level and increase sales and marketing ROI; download the white paper.

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Selecting a CX tech stack for long-term success

A great customer experience is paramount in today’s competitive digital-first world. If you’re not prioritizing these experiences, you’re falling behind. Becoming an experience-led company isn’t easy. It requires strong leadership from marketing—and an integrated CX technology stack that combines best-of-breed technologies to make it happen. Learn how to “Become an Experience-
Led Business with an Agile CX Tech Stack” with Adobe and Partners latest eBook.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

2020 Benchmark Report for Webcasts and Virtual Events

Download the 2020 Benchmark Report to learn about recent trends and best practices in the webcasting and virtual events industry. You’ll gain actionable insights on planning, marketing, and hosting an engaging online experience.

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The Extra 1%: Delivering a memorable content experience

Your customers expect memorable, unique content experiences. However, most companies fail to fulfill these expectations, leaving behind a trail of unhappy and unsatisfied customers.

In this guide, you’ll learn how to consistently deliver the extra 1% and provide customers with a memorable content experience.

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Use Sales Enablement as a Guide to RevOps

Experience is now more important than product. Eighty-four percent of customers agree.

This means that to be competitive, the companies that excel at creating compelling experiences across the entirety of the customer continuum are the ones that win.

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Additional White Papers for Marketers

5 Secrets for Success Growing Cloud Revenue

The Cloud has changed the technology sales game. Learn how to you ensure your sales approach is designed for success!

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Building a VoC Program for Your Company in the Online Channel

Learn how to listen, interpret, analyze and measure your VoC program results over time.

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How Affiliate Marketing is Increasing Revenue for Online Retailers

Gain an edge over competitors with this low-risk, high-payoff strategy.

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How to Cope with the Exploding Need for Marketing Communications

Learn how some marketers are responding to the ever-increasing demand on marketing communications.

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Motivating Patients to Engage with Diabetes Education and Fill Prescriptions

What would you do with 43 minutes of your patients' time?

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Omnichannel: From Buzzword to Strategy

Discover a framework for using omnichannel to make higher customer engagement a reality for your business.

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Part Two: Navigating the Diverse Landscape of B2B Sales Appointment Setting Models:

How Sales and Marketing Leaders are Optimizing the Right telemarketing Model in Securing Sales Appointments

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The OTT Revolution

We analyzed 1.3 billion consumer data points on the Vimeo OTT platform to uncover techniques to grow audiences and prevent app subscription churn.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

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Using Social Media to Generate Qualified B2B Leads

Social Media Networks are a Growing Lead Resource and if your company provides services to the business community, these business social media users are your potential customers.

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