Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


State of Content Marketing Report 2020

Successful marketers always keep up with the latest trends. To help you do this, we analyzed 600,000+ tweets, hundreds of thousands of search queries, 1,200,000+ blog posts, and surveyed 1,500+ marketers across the globe.

Download our free 2020 report to gain insights for your content strategy.

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How-To Guide On Content Marketing Strategy

People engage with content nowadays in fleeting moments, drawn to whatever is eye catching, funny, or emotional. The same can be said for B2B content as well. Whitepapers, eBooks, case studies – they’re all similar in the eyes of a reader. That’s why the strategy of how you develop, deploy, and track your content is incredibly important. In this guide, we’ll look through each one of these aspects. Take your content marketing strategy to the next level and increase sales and marketing ROI; download the white paper.

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Selecting a CX tech stack for long-term success

A great customer experience is paramount in today’s competitive digital-first world. If you’re not prioritizing these experiences, you’re falling behind. Becoming an experience-led company isn’t easy. It requires strong leadership from marketing—and an integrated CX technology stack that combines best-of-breed technologies to make it happen. Learn how to “Become an Experience-
Led Business with an Agile CX Tech Stack” with Adobe and Partners latest eBook.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.


2020 Benchmark Report for Webcasts and Virtual Events

Download the 2020 Benchmark Report to learn about recent trends and best practices in the webcasting and virtual events industry. You’ll gain actionable insights on planning, marketing, and hosting an engaging online experience.

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The Extra 1%: Delivering a memorable content experience

Your customers expect memorable, unique content experiences. However, most companies fail to fulfill these expectations, leaving behind a trail of unhappy and unsatisfied customers.

In this guide, you’ll learn how to consistently deliver the extra 1% and provide customers with a memorable content experience.

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Use Sales Enablement as a Guide to RevOps

Experience is now more important than product. Eighty-four percent of customers agree.

This means that to be competitive, the companies that excel at creating compelling experiences across the entirety of the customer continuum are the ones that win.

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Additional White Papers for Marketers

#Winning: Surefire for Marketing to Earn Sales Kudos

The sales and marketing relationship can feel like an endless blame game. More frustrating, the root of the conflict is often not even performance-related. Lack of communication, disparate technology systems, data silos, different metrics and separate goals are the most common contributors of friction between our two organizations.

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How to Build a Presentation - The 7-Step Method for Speaking with Influence

Want to speak with presence and lasting influence? Follow The Genard Method’s 7-step approach for building successful presentations.

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How to Gauge a Marketing Company's Legitimacy

Quick! Save Yourself from a Disastrous Partnership!

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How-To Guide: 7 Steps to Successful Internal Communications

Companies with highly effective internal communications are 3.5 times more successful than those who do not, according to extensive research by the most reputable business research institutes.

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Insider's Guide to Internet Marketing: Get. Convert. Measure.

Learn what it takes to increase revenue online!

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Snapchat - Visual Marketing Strategy

Why should marketers consider Snapchat in their visual marketing strategy?

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The Blended Attribution Playbook

Look beyond the last-click with help from AdRoll's guide to Marketing Attribution.

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The Ecommerce Guide to Native Advertising Technology - Discover the Native Advertising Possibilities in Ecommerce

This eBook showcases the in-feed native advertising opportunities brands involved in Ecommerce have to use to their advantage.

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The Future of Banking: Mapping the Financial Customer Journey

Study reveals the top 3 things that customers expect from their banking experience.

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The Inbound Website: Getting Found with SEO & Social

Learn the step-by-step process of creating an inbound website with SEO & social strategies.

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