Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

[O’Reilly Report]  Transforming Customer Data Into Insights: A Chief Marketing Officer’s Guide to CDPS 

In this ebook, learn how a customer data platform (CDP) will complement your business and existing martech stack; examine the top benefits you can expect from using a CDP, including customer experience, regulatory compliance, and business benefits; and get advice on how to build a long-term strategy for using a CDP—and how to get going quickly

View Here


The Chief Brand Officer’s Checklist

As a Chief Brand Officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. Download this checklist for guidance on the most important boxes that need to be checked to succeed.

View Here



Why Modern Go-to-Market Strategies Rely on Sales Enablement

While buyers move toward self-educating, marketers and sellers need to find compelling ways to offer value and serve as trusted advisors to simplify the buying process. It’s becoming a mandate for marketers to provide what sales teams need to support meaningful buyer engagement.

Learn about how sales enablement makes this possible through reliable, simple access to up-to-date content, just-in-time learning, and critical analytics that help you optimize go-to-market initiatives to impact revenue growth.

View Here


2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

View Here


Don’t forget to check out our CMI Content VIP Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

View Here



2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

View Here



24 Point Checklist for Migrating Your CMS from On-Premises to the Cloud

If you’re considering migrating your content management system (CMS) to the cloud, this 24-point checklist will get you on the right track with best-practices for a successful migration.

View Here



How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.

View Here


Additional White Papers for Marketers

2020 ABM Benchmark Study: Rethinking ABM for the Next Opportunity

The opportunity for ABM to drive strategic business impact has increased dramatically as B2B buyers accelerate digital transformation for their own growth and success. Yet ABM programs must move quickly to respond effectively to the opportunity. Dig into the data to learn how you can drive results.

View Here

3 Ways to Segment your Facebook Fan Base

Learn how to best segment your Facebook fan base and how to best communicate with three different categories of fans by downloading this article.

View Here

Driving Success Through Channel Incentives

A 5-step guide to channel sales success.

View Here

How Companies Thrive on Social Media

2016 Survey Results from Companies Like Yours

View Here

How The 'New Facebook' Impacts News Feed Optimization

Learn how Facebook's news feed has created a conundrum for marketers who leverage Facebook for daily communication with customers.

View Here

Social Media Reality Check: Are Customer Service Execs Wasting Their Time and Money?

New data on consumer behavior shatters the hype about Twitter and Facebook.

View Here

Spring Cleaning - For WordPress Site Optimization

A spring clean is just as much in order for your site as it is for nondigital possessions. And with spring in the air, now is the perfect time to get started.

View Here

The Social Marketer's Guide to Pinterest

Pinterest is more than just the hottest social media phenomenon of 2012, it is a valuable new channel of addictive viral exposure and new customers for a growing number of web sites. For marketers, there are opportunities and challenges that are quite different from those at Facebook and Twitter.

View Here

What 2020 Has Taught Marketers: 8 Essential Marketing Lessons

It's worth taking a look back at 2020 to see what we can learn from that year.

View Here

WiFi Marketing: Know Every Customer, Automate Your Marketing and See Real Results

Turn guest WiFi into a powerful marketing tool

View Here

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL