Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Your Biggest Branding Headaches Solved

Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.

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5 Reasons Why Brand Differentiation Is Your Biggest Competitive Advantage

The one thing your competitors can’t copy is your brand. Discover the top five reasons why brand differentiation is your company’s biggest competitive advantage.

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The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships

Learn how to to choose the right influencer partners in this three step guide to:

  • Understand quality viewership over quantity
  • Unlock consumer behaviors within a specific audience
  • Reach for creators from adjacent categories

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How to Make the Case for a Bigger Budget: Guide to Measuring Content Marketing ROI

Packed with expert advice from marketing leaders, our new guide lays the groundwork for tracking content performance, proving its value, and making a smart, data-driven case to the C-Suite

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

The Art of Reusing Content

The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.

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How to Deploy Successful Video Strategies at Scale

Ready to scale video content creation? Learn how to foster the mindshift necessary to become an entire office of content creators and the different types of videos each team should be making.

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The Content Marketer’s Guide to Getting a Raise

Learn how to focus on the right metrics, report on content ROI and align your metrics with business KPIs to justify your value (and content’s) to the organization and get rewarded.

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Content Matters 2022 Report  

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an exclusive WordPress VIP report and survey of 800+ leading content marketers worldwide. 

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A Strategic Guide to Content Marketing for Business Growth

This guide walks through how to take your content strategy to the next level and position your business for success in 2022.

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Additional White Papers for Marketers

10 Commandments for Developing a High Impact Customer Experience Strategy eBook

Exclusive Whitepaper: The 10 Commandments for Developing a High Impact Customer Experience Strategy

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4 Actions to Grow Revenue and Margin in the As-a-Service World

The PROS Recurring Revenue Guidance solution provides scientific pricing guidance to your sales reps through every stage of the customer lifecycle, helping your business to improve win-rates in new business, expand wallet share in existing accounts and maximize retention with existing customers--all while improving profitability across your customer portfolio.

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6 Common Marketing Problems and How to Beat Them

Feeling tired, frustrated, and overwhelmed with work chaos? Get the Winning at the Game of Marketing eBook and get control.

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B2B Marketers Guide to Content Personalization

Best practices for creating relevant, content-driven experiences that create your ideal customer, accelerate the buyer’s journey, and turn customers into advocates.

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Events Prospecting Playbook

Event Lead gen is broken. Let's fix it!

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Gain Company-Wide Commitment to Digital Transformation

Gain company-wide commitment to digital transformation to future-proof your organisation and meet changing consumer demands.

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How Brands Should Use Social Gaming

Learn insights and best practices on how to develop a branded social game.

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How To Accelerate Your Marketing Momentum

Get the playbook to excite your audiences and accelerate your momentum.

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Insights of Unprecedented Accuracy into Marketing ROI Ad Spend

The Singular ROI Index ranks the top-performing ad channels driving the highest quality ROI for mobile marketers on iOS and Android.

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The Video Strategy Workbook

In 9 steps, it's easier than you think.

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