Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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2020 Gartner Market Guide for Digital Asset Management

Rapidly expanding volume and velocity of content, real-time personalization variations, and global distribution are driving more organizations to investigate DAMs. Marketing leaders should scope requirements and use cases to successfully navigate a complex and changing technology landscape.

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Why Modern Go-to-Market Strategies Rely on Sales Enablement

While buyers move toward self-educating, marketers and sellers need to find compelling ways to offer value and serve as trusted advisors to simplify the buying process. It’s becoming a mandate for marketers to provide what sales teams need to support meaningful buyer engagement.

Learn about how sales enablement makes this possible through reliable, simple access to up-to-date content, just-in-time learning, and critical analytics that help you optimize go-to-market initiatives to impact revenue growth.

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2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

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24 Point Checklist for Migrating Your CMS from On-Premises to the Cloud

If you’re considering migrating your content management system (CMS) to the cloud, this 24-point checklist will get you on the right track with best-practices for a successful migration.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.

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Additional White Papers for Marketers

50+ Digital Marketing Terms You Should Know

Your guide to digital marketing jargon

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Best Marketing Practices for Growing Your Mobile App

Proven ways to increase your ROI and get your app in the hands of loyal users.

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Grow Your Customer Base: Cut Your Customer Reference Program

Make the grass greener on your side.

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How To Be an Account-Based Marketing Hero with Predictive Marketing

There’s a marketing hero in all of us. Discover yours now.

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How To Use Quora As A Marketing Tool

Learn the insights of Quora and how to use it for maximum exposure.

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Scale Your Account Based Marketing with Account-Specific Content

ABM and Customer Voice

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Social Media Engagement For Dummies -- Free Sample Chapter

This eBook sample will help you build and grow relationships with followers and customers, craft content just for them, analyze how they’re responding, and refocus and refresh your campaign.

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The Definitive Guide to #HashtagCampaigns

Ignite your marketing campaigns with hashtags and take advantage of the social layer.

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The Foundations of Advocacy

The rules of digital marketing have changed.

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Vlocity Drives More Value From Its Online Community

Taming Mammoth of Repositories & Deflecting Cases Like a Pro

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