Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.


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Pinterest WANTS to Send You More Traffic

Facebook and other reach and referral traffic continues to sag. We’ll show you why Pinterest is bucking the trend – and it won’t cost you a dime to get your share!

Download this expert guide to get eye-popping đź‘€ results from Pinterest the easy way — no Pinterest experience required.

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2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

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Additional White Papers for Marketers

5 Ways to Prove the Value of Your In-House Creative Team

Does your in-house creative team get as much respect as a Chihuahua in a dogsled race?

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Automation, AI, and Analytics: Reinventing ITSM

IT service management (ITSM) is a hub of digital transformation and constant change. In Automation, AI, and Analytics: Reinventing ITSM, EMA analysts Dennis Drogseth and Valerie O’Connell investigate the new ways in which artificial intelligence (AI), automation, and analytics are redefining ITSM’s role in business innovation, services, and organizational reinvention.

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Can Social Media Measure Customer Satisfaction?

In theory, online sentiment expressed in social media should correlate with established customer satisfaction metrics.

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Five Ways to Reduce Network Latency

Whether your business is establishing brand awareness, driving online sales or executing a digital advertising strategy the fact of the matter is, your website performance matters.

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FREE White Paper: Boost your Seller and Product Reviews in Google Shopping and AdWords

Generate seller ratings with eKomi's intelligent software and increase your sales, trust and customer loyalty.

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Marketer's Guide to Reports That Matter

Develop a measurement framework that delivers business intelligence!

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Mobile marketing cookbook: Whip up the best push notification strategy

Engage app users you worked hard to get. Inside are steps to perfect your push notification recipe.

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National Geographic: Masters of Visual Storytelling

Learn the social media content strategy secrets of National Geographic in this study.

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Quick Guide to Successful Content Marketing

In today's always-on world, there's no time to waste when it comes to building relationships with prospects, clients, and stakeholders.

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The Retail Marketing Challenge Report

Discover how to leverage Customer Intelligence across digital and traditional channels to increase traffic, footfall and ROI.

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