Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

State of Content Marketing Report 2020

Successful marketers always keep up with the latest trends. To help you do this, we analyzed 600,000+ tweets, hundreds of thousands of search queries, 1,200,000+ blog posts, and surveyed 1,500+ marketers across the globe.

Download our free 2020 report to gain insights for your content strategy.

View Here

How-To Guide On Content Marketing Strategy

People engage with content nowadays in fleeting moments, drawn to whatever is eye catching, funny, or emotional. The same can be said for B2B content as well. Whitepapers, eBooks, case studies – they’re all similar in the eyes of a reader. That’s why the strategy of how you develop, deploy, and track your content is incredibly important. In this guide, we’ll look through each one of these aspects. Take your content marketing strategy to the next level and increase sales and marketing ROI; download the white paper.

View Here

Selecting a CX tech stack for long-term success

A great customer experience is paramount in today’s competitive digital-first world. If you’re not prioritizing these experiences, you’re falling behind. Becoming an experience-led company isn’t easy. It requires strong leadership from marketing—and an integrated CX technology stack that combines best-of-breed technologies to make it happen. Learn how to “Become an Experience-
Led Business with an Agile CX Tech Stack” with Adobe and Partners latest eBook.

View Here

Don’t forget to check out our CMI Content VIP Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

2020 Benchmark Report for Webcasts and Virtual Events

Download the 2020 Benchmark Report to learn about recent trends and best practices in the webcasting and virtual events industry. You’ll gain actionable insights on planning, marketing, and hosting an engaging online experience.

View Here


The Extra 1%: Delivering a memorable content experience

Your customers expect memorable, unique content experiences. However, most companies fail to fulfill these expectations, leaving behind a trail of unhappy and unsatisfied customers.

In this guide, you’ll learn how to consistently deliver the extra 1% and provide customers with a memorable content experience.

Learn more now


Use Sales Enablement as a Guide to RevOps

Experience is now more important than product. Eighty-four percent of customers agree.

This means that to be competitive, the companies that excel at creating compelling experiences across the entirety of the customer continuum are the ones that win.

Learn more now


Additional White Papers for Marketers

7-Minute Buyer's Guide: Selecting the Right Marketing Automation Platform for Your Company

Created by AcquireSoftware’s Marketing Automation experts, this guide will highlight and explain the most important attributes when considering a new marketing automation platform for your company.

View Here

B2B Contact Data Providers

The circumstances may have changed, but expectations for sales productivity have risen.

View Here

Digital Marketing SEO Guide

Ensure your home-market SEO strategy gets results across the world

View Here

Introduction to Business Blogging

Learn how to use business blogging for marketing success.

View Here

Marketing Attribution in the New World

This paper describes the specific challenges that marketing organizations face and the approach they need to take to improve results going forward.

View Here

Multilingual Marketing Content: Growing International Business with Global Content Value Chains

This research report describes proven approaches to increasing the value of content as a key component of strategic brand management and marketing communications for global businesses.

View Here

Performance Marketing Platform Generates 5X Return on Advertising Spend

Leading retail brand uses CPR™, increases AOV by 50% and generates +102% revenue lift

View Here

RevNEXT Summit: The Rise of the Revenue Marketer

This year has proven what marketing has already known for a while: an integrated, digital-first strategy is how to win today’s B2B buyer. That’s why marketing has evolved from simply generating leads to owning the entire buying journey.

View Here

The Definitive Guide to Online Marketing for Accountants

Discover Best Practices, Considerations, and Pitfalls to Avoid in Marketing Your Accounting Firm Online.

View Here

The Essential Guide to Selecting Your Web Content Management Solution

Choosing the right WCM Solution can be a challenge. Find out how to make it easier.

View Here