Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Creative Enterprise Survey

Earlier this year, Tenovos surveyed over 3,500 companies dig deep into the balance between creativity and efficiency, and the impact of both on top line growth, customer loyalty, and company morale.

What they found is that while efficiency is recognized as a prerequisite to building a lasting business, it is the prioritization of creativity that motivates and energizes the enterprise.

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DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

An integrated approach to digital asset management (DAM) and product information management (PIM) allows brands to create quality, connected experiences across the customer journey.

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The Zen Guide to Creative Automation: 5 Mindful Practices for Content Zen 

We’ve learned some pretty helpful content creation practices over the years, and we think it’s good karma to pay them forward. Ready for some content zen?

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The Content Marketer’s Funnel

The Content Marketer’s Funnel is an easy-to-follow yet comprehensive framework for creating content that moves buyers along their journey – from generating awareness to influencing a purchase decision. Get the guide to learn about each stage of the funnel and how content can be used to drive sales.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.




Modern DAMs bring Breakthrough Return on Asset Value

In this whitepaper, learn how modern Digital Asset Management (DAM) systems are leveraging AI, predictive analytics, cloud- native architecture, and microservices to offer unmatched insights into the impact of marketing content where they matter most: in production, in the channel, and in front of your audience.

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[O’Reilly Report]  Transforming Customer Data Into Insights: A Chief Marketing Officer’s Guide to CDPS 

In this ebook, learn how a customer data platform (CDP) will complement your business and existing martech stack; examine the top benefits you can expect from using a CDP, including customer experience, regulatory compliance, and business benefits; and get advice on how to build a long-term strategy for using a CDP—and how to get going quickly

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2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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Additional White Papers for Marketers

3 Ways the New Generation of Video Conferencing Benefits Marketing Professionals

Learn why senior managers believe that video conferencing will soon become the preferred method of communication.

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7 Best Practices for Push Messaging

Learn the 7 tenants of Good Push.

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7 Email Campaigns to Make Your Loyalty Program Matter More to Members

And the behavioral psychology that makes them work

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Design 101 for All Your Social Media Accounts

Looking for some inspiration in how to design your social media accounts?

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How to Write a Discussion Guide [+ 200 Survey Questions]

Thoughtful discussion guides are a necessity in generating powerful research.

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The Integrated Marketing Analytics Guidebook

Learn how to build a marketing analytics framework and show marketing ROI with this integrated guidebook.

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The Next Generation of Social Innovation

How Social Innovators are Changing the Game

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The Tactile Marketing Automation Idea Book

PFL adds tangible marketing to our campaigns, and it boosts digital response by 7.9%*. There are lots of reasons why this is happening, but we think you care more about how you can see the same results.

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The Ultimate Guide to Web and App User Attribution

As consumer digital journeys become increasingly cross-platform and cross-channel, legacy attribution providers have largely failed to evolve and adapt. Optimize your attribution using this guide.

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The Ultimate School Guide to Social Media Marketing

Practical advice and case studies for integrating social media with your school's marketing plan.

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