Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Creative Enterprise Survey

Earlier this year, Tenovos surveyed over 3,500 companies dig deep into the balance between creativity and efficiency, and the impact of both on top line growth, customer loyalty, and company morale.

What they found is that while efficiency is recognized as a prerequisite to building a lasting business, it is the prioritization of creativity that motivates and energizes the enterprise.

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DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

An integrated approach to digital asset management (DAM) and product information management (PIM) allows brands to create quality, connected experiences across the customer journey.

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The Zen Guide to Creative Automation: 5 Mindful Practices for Content Zen 

We’ve learned some pretty helpful content creation practices over the years, and we think it’s good karma to pay them forward. Ready for some content zen?

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The Content Marketer’s Funnel

The Content Marketer’s Funnel is an easy-to-follow yet comprehensive framework for creating content that moves buyers along their journey – from generating awareness to influencing a purchase decision. Get the guide to learn about each stage of the funnel and how content can be used to drive sales.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.




Modern DAMs bring Breakthrough Return on Asset Value

In this whitepaper, learn how modern Digital Asset Management (DAM) systems are leveraging AI, predictive analytics, cloud- native architecture, and microservices to offer unmatched insights into the impact of marketing content where they matter most: in production, in the channel, and in front of your audience.

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[O’Reilly Report]  Transforming Customer Data Into Insights: A Chief Marketing Officer’s Guide to CDPS 

In this ebook, learn how a customer data platform (CDP) will complement your business and existing martech stack; examine the top benefits you can expect from using a CDP, including customer experience, regulatory compliance, and business benefits; and get advice on how to build a long-term strategy for using a CDP—and how to get going quickly

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2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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Additional White Papers for Marketers

10 Critical Elements for a Successful Google AdWords Campaign

This White Paper is written for marketers who have some familiarity with the Google AdWords program but want to improve their Cost Per Click results.

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Don't Get Spooked By Holiday Marketing

Don't let holiday marketing "creep" up on you unprepared

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Easily Sell on Marketplaces and Increase Sales

Amazon, Tmall or Menlook Â? be they large or small, general or specialised, the economic position of marketplaces is always secure.

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Five Essentials of Cross-Channel Social Measurement

Get a complete view of your social media performance across multiple networks.

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Maximizing Mobile Performance Using RESS Technologies

Leverage the best technologies to prepare your website for the mobile needs of tomorrow.

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The (VERY) Unofficial Guide To Facebook Privacy

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf.

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The Advocate Marketing Playbook

Your blueprint for advocate marketing success.

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The Good, The Great And The Positives of Selecting The Right Telemarketing Company

Widely used by businesses of all size, telemarketing services promote goods and services, generate leads, set appointments, conduct market research, and build lasting customer relationships.

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The Ultimate Guide to Keyword Research

Five easy-to-master steps to improve your app store optimization and increase organic downloads.

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Top Reasons to Use an Online Community

An online community can transform offline events into online and offline experiences, which means more opportunities to engage your members and event attendees.

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