Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

5 Reasons Why Brand Differentiation Is Your Biggest Competitive Advantage

The one thing your competitors can’t copy is your brand. Discover the top five reasons why brand differentiation is your company’s biggest competitive advantage.

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The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships

Learn how to to choose the right influencer partners in this three step guide to:

  • Understand quality viewership over quantity
  • Unlock consumer behaviors within a specific audience
  • Reach for creators from adjacent categories

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Creating Content for Your Audience’s Context

Learn how to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak to their pain, and drive conversions.

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How to Make the Case for a Bigger Budget: Guide to Measuring Content Marketing ROI

Packed with expert advice from marketing leaders, our new guide lays the groundwork for tracking content performance, proving its value, and making a smart, data-driven case to the C-Suite

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Building Your Pillar Content Strategy

Everything you need to know on how to get started building a pillar page strategy that will increase your first page rankings.

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How to select a headless CMS – Buyer’s guide and RFP template

Ready to make the move to headless CMS? Learn what features you should be looking for and use this template to create your own request for proposal.

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Just Released! Martech Trends 2022 Report

Do you have the tools in your belt to create innovative content? We surveyed over 800 marketers to dig into the top technologies for ideating, publishing and distributing content. Download the report to learn what challenges content teams are facing and how they overcome them with marketing technologies.

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Statista Content Marketing Compass 2022 – the most important studies in one paper

The Content Marketing Compass summarizes the results and trends from the most important content marketing studies for 2022. This year we address the central theme of social media.

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Site Search Buyer’s Guide

Don’t make users stumble through your website navigation. Instead, deliver fast, accurate search results pointing to exactly what each user wants. This buyer’s guide will explore everything you need to know to get faster, better search for your website.

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

 

 

 


The Art of Reusing Content

The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.

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How to Deploy Successful Video Strategies at Scale

Ready to scale video content creation? Learn how to foster the mindshift necessary to become an entire office of content creators and the different types of videos each team should be making.

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The Content Marketer’s Guide to Getting a Raise

Learn how to focus on the right metrics, report on content ROI and align your metrics with business KPIs to justify your value (and content’s) to the organization and get rewarded.

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Content Matters 2022 Report  

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an exclusive WordPress VIP report and survey of 800+ leading content marketers worldwide. 

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A Strategic Guide to Content Marketing for Business Growth

This guide walks through how to take your content strategy to the next level and position your business for success in 2022.

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24 Experts Reveal Their Content Predictions for 2022

Learn the 9 trends marketing experts from Nasdaq, Zoom, Convince & Convert, (+ more!) predict will shape your 2022 content strategy.

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How a New Approach to Content Operations can Deliver a Differentiated Buying Experience

In this latest engaging and thought-provoking paper Robert Rose, best-selling author and founder of The Content Advisory explores the myth of the empowered buyer and why companies are fighting every day to differentiate their thought-leadership and content in a sea of sameness – and what you can do about it.

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Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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Additional White Papers for Marketers

3 Tactics to Ignite Conversion Today

Learn how to improve conversion through successful segmentation practices.

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7 Ways the Mobile Consumer Changes Everything

Shopper's mobile use in research and buying is exploding. It's no longer enough to think of consumers as online vs. in-store.

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B2B Guide to VoC: Delighting the Customer in a B2B Environment

VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter.

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Content Marketing Budget Template

Use this template to create your budget and leverage it to the fullest extent possible.

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Learn How to Deliver Unforgettable Trade Show Experiences that Resonate with Buyers and Set Your Brand Apart

eBook: Bring Your Brand to Life with Touch Technology

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Local SEO Firm, Navolutions, Decreases Client Attrition and Produces Better Leads With LogMyCalls

See how a local marketing agency and SEO firm decreases client attrition and improves lead quality with call tracking.

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Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

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So You Think Your Website is Mobile-Friendly? Think Again!

Customers expect your website to be mobile friendly. This Success Kit can help ensure you don't frustrate them with a poor user experience.

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The Big 5 Metrics for Account-Based Marketing

Learn how to bring sales and marketing teams closer and align focus with account-based marketing.

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The Ultimate Guide to Sales Enablement

Sales enablement is quickly becoming one of the largest priorities for global, enterprise organizations. 37% of organizations consider sales enablement to be their top marketing priority over the next 12 months.*

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