Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Statista Content Marketing Compass 2022 – the most important studies in one paper

The Content Marketing Compass summarizes the results and trends from the most important content marketing studies for 2022. This year we address the central theme of social media.

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Site Search Buyer’s Guide

Don’t make users stumble through your website navigation. Instead, deliver fast, accurate search results pointing to exactly what each user wants. This buyer’s guide will explore everything you need to know to get faster, better search for your website.

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Build a Better Content Brief with Tech

This guide explores what content briefs should include and how to amplify them to ensure that each time you give an assignment, the result is predictable, high-quality, and optimized for search engines.

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The State of Content Management 2022 

Read a detailed analysis of the state of content management across prominent and up-and-coming markets worldwide in 2022. 

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Industry Report: State of Content Creation 2022

Contentoo has grouped expert’s thoughts, insights, and experience on content creation, discussing interactive content, video content, personalized content, collaborative content and un-gating content. Read the full industry report now.

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Multilingual SEO & Content Marketing

Learn how to engage with your audience in their language through multilingual content marketing and SEO. Our authors share their expertise on multilingual content strategy, transcreation and much more.

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The Content Marketer’s Guide to Getting a Raise

Learn how to focus on the right metrics, report on content ROI and align your metrics with business KPIs to justify your value (and content’s) to the organization and get rewarded.

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Content Matters 2022 Report  

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an exclusive WordPress VIP report and survey of 800+ leading content marketers worldwide. 

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A Strategic Guide to Content Marketing for Business Growth

This guide walks through how to take your content strategy to the next level and position your business for success in 2022.

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

 

 

 


24 Experts Reveal Their Content Predictions for 2022

Learn the 9 trends marketing experts from Nasdaq, Zoom, Convince & Convert, (+ more!) predict will shape your 2022 content strategy.

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Accelerate Your Buyer’s Journey By Dynamically Curating Relevant Content

Forrester consulting study: Content experience platforms offer a B2B-specific approach to personalization.

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How a New Approach to Content Operations can Deliver a Differentiated Buying Experience

In this latest engaging and thought-provoking paper Robert Rose, best-selling author and founder of The Content Advisory explores the myth of the empowered buyer and why companies are fighting every day to differentiate their thought-leadership and content in a sea of sameness – and what you can do about it.

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Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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Additional White Papers for Marketers

10 Useless Things To Cut From Your Digital Marketing Budget Right Now

The digital marketing landscape is noisier than ever & it's easy to accidentally squander budget chasing after the next shiny object. Here's 10 money-wasters to consider slashing in 2017.

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7 Email Campaigns to Make Your Loyalty Program Matter More to Members

And the behavioral psychology that makes them work

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Content Marketing ROI: Quantifying the Value of the Difference

Using data collected from 96 marketing practitioners as part of Aberdeen's pending Content Marketing and Management study, this Analyst Insight examines the incremental improvement in key marketing conversion metrics.

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Digital Experience Data Management Guide

Learn how the best brands track and optimize campaigns

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Easily Sell on Marketplaces and Increase Sales

Amazon, Tmall or Menlook Â? be they large or small, general or specialised, the economic position of marketplaces is always secure.

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Get to the Inbox: 10 Top Tips to Maximize Your Email Delivery

It's estimated that 70% of all email is spam - not just unwelcome promotional messages, but phishing scams, hoaxes and digital viruses too. So Internet Service Providers take precautions to limit the amount of spam email that their customers receive.

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Getting the most out of marketing partnerships

How are CMOs approaching partnerships?

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

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The Right Way to Hire an SEO Firm

Learn from SEO experts Brick Marketing, some of the best techniques to locate an SEO firm that is right for your company. You will also receive the free Brick Marketing SEO email newsletter as well.

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Your Localization Strategy: Identifying a Best-Fit Localization Partner

Since a lot of localization vendors offer comparable services it's critical to evaluate how your internal priorities, culture (and reflective budgets) will largely dictate and inform your vendor choice.

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