Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Complete Guide to Creating Location Pages for SEO

Learn how to create engaging location pages for your website for more leads.

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Definitive Guide to Brand-to-Demand Marketing

Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.

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Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI

Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.

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Your Biggest Branding Headaches Solved

Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

5 Reasons Why Brand Differentiation Is Your Biggest Competitive Advantage

The one thing your competitors can’t copy is your brand. Discover the top five reasons why brand differentiation is your company’s biggest competitive advantage.

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The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships

Learn how to to choose the right influencer partners in this three step guide to:

  • Understand quality viewership over quantity
  • Unlock consumer behaviors within a specific audience
  • Reach for creators from adjacent categories

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The Art of Reusing Content

The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.

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How to Deploy Successful Video Strategies at Scale

Ready to scale video content creation? Learn how to foster the mindshift necessary to become an entire office of content creators and the different types of videos each team should be making.

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Additional White Papers for Marketers

Account-Based Marketing: A Practical Guide

Your step-by-step manual on all aspects of ABM.

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Customer-Centric Marketing at a Glance

Our latest infographic provides the quickest way to learn your shoppers’ views on personalization.

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Ensure Social Media Compliance Across Your Organisation

The business rewards of participating in social media have become too great to ignore for enterprises in regulated industries.

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How Orange Revolutionised Their Business Through Customer Insight & Analytics

Orange has transformed its business strategy into a data-driven, money-making enterprise. Read more to find out how.

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Marketing to the Masses with SugarCRM

Explore some of the key issues facing marketers, as well as the ways in which SugarCRM's automated marketing capabilities helps alleviate these pain points.

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Protecting Your Customers is What You Do

Through strong participation, LifeLock protection can add value for your customers, increase loyalty and help differentiate you from the competition.

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The Complete Guide to Search Engine Optimization (SEO)

Discover why Search Engine Optimization is one of the fastest growing advertising strategies in online marketing. With this guide, you'll learn how SEO can work for your business and bring your web presence to the number one spot for top engines like Google, Yahoo, and Bing. Request this free guide and receive price quotes from pre-screened and quality SEO companies.

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Three Ways to Improve Your Website Traffic Quality

When investing in online marketing, it's not enough to drive traffic to your website - you need to drive the right traffic, or you'll never achieve ROI. This guide is designed exclusively for Google AdWords advertisers.

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Why Bother Blogging?

Blogging is not a side project. It is a serious business activity and should be treated seriously!

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Your Social Selling Workbook

Learn how to successfully launch your social selling program.

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