Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Shifting Landscape of Marketing and the Rise of Virtualization in the Post-COVID Economy

In the aftermath of COVID-19 most every aspect of “business as usual” has been disrupted and will be forever changed. In this white paper, the teams at OpenExchange and TribalVision will discuss our collective new normal, from both a marketing and sales perspective. Included are strategies focused on adjusting to our new reality and positioning your business in the best way to succeed, as it relates to your overall marketing strategy, in-person events, and sales and marketing communications.

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The Extra 1%: Delivering a memorable content experience

Your customers expect memorable, unique content experiences. However, most companies fail to fulfill these expectations, leaving behind a trail of unhappy and unsatisfied customers. In this guide, you’ll learn how to consistently deliver the extra 1% and provide customers with a memorable content experience.


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Additional White Papers for Marketers

10 Critical Elements for a Successful Google AdWords Campaign

This White Paper is written for marketers who have some familiarity with the Google AdWords program but want to improve their Cost Per Click results.

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10 LinkedIn Mistakes Companies Make

Having unprofessional or poor quality employee profile photos - or, worse yet, no photo at all!

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Create Highly Effective Landing Pages that Convert More Leads Faster than Ever

Use this step-by-step worksheet to increase the ROI of your landing pages.

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How Images Make Content More Shareable

Find out how to increase your sales with some tweaks to your images and visual posts!

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How to Turn Your Webinar Presenters into Superstars

Nobody likes a dull webinar. Your content may be great but if your presenter is boring, your audience is going to check out.

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How to Win at the Game of Online Advertising

Winning. That’s the purpose of investing your money and time into creating ads to influence the online world. You want more people to interact with your brand, more people to trust your reputation, and more people to buy your products and services. When digital advertising is done correctly, that’s exactly what happens. Unfortunately, it’s not uncommon for people to do it wrong.

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Marketing Gold: Connecting Integrated Multichannel Marketing with Business Growth

‘Marketing Gold' has the ability to become a measurable return on large investments in multichannel marketing.

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Privacy and Security Advantages of Social Login

The practice of solely implementing traditional username/password authentication flows on digital properties suffers from a number of issues that reduce its efficacy, increase costs, and put organizations and their users at risk.

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The Blended Attribution Playbook

Nothing is more top of mind for marketers than attribution.

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The Happiest Place in Digital Marketing

How consumer emotion and opportunity meet in the Transaction Moment

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