2021 Video in Business Benchmark Report

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it.

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020.

That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

Download the eBook to learn about key shifts like:
  • Using video for sales has gone from “explore” to “invest”
  • Everyone is becoming a creator—no longer are we dependent on massive production budgets and teams
  • The proliferation of user-generated ‘record-and-share’ videos across the entire business is the new norm

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