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17 Experts on What It Takes to Master Customer Experience [White Paper]

Sprinklr_EN_WP_Influencers-CoverImageCustomer experience is the new battleground for brands. 89% of organizations compete primarily on experience, and 95% tell others about a bad experience.

To help brands compete in this new world, we spoke with 17 experts about the current state of customer experience and ways that brands can make – and keep – their customers happy.

Respondents include:

  • Wall Street Journal best-selling author Ann Handley
  • Annette Franz, Founder/CEO of CX Journey Inc.
  • Mitch Joel, President of Mirum – a WPP-owned digital marketing agency

And many more! Read on for insights into:

  • Meeting the evolving demands of customers
  • Ensuring CEOs embrace the importance of customer experience
  • How customer experience is becoming the new marketing


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