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How To Find Insights and Stories From Data

Turn data insights into a story. Statements without explanation will always be questioned.

This entry-level video describes a structured process to help you:

  • Analyze the right data for the business problems you’re asked to solve
  • Drive growth using data
  • Extract maximum value from your digital analytics data

Watch the video to learn the analytics and communications skills you need to conduct effective analysis of digital data.

About the speaker: Doug Hall is a data leader with 25 years of experience delivering innovative and impactful solutions that drive business growth and customer satisfaction.

Sorry, we don’t have a transcript of this video yet.

About Digital Analytics Association Content

The DAA, a membership organization dedicated to fostering community, advocacy, and professional development for data analytics teams, ceased operations in May of 2024. Much of the evergreen content the organization created and curated will live on thanks to the Content Marketing Institute. Note: As the DAA content ages, links may break and presenters' titles may change, but the concepts remain sound.

Browse the DAA content archive.
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