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What is Content Inc.?

Content Marketing Institute has always been dedicated to helping enterprise marketers with the complexity of content marketing. Over the years, we’ve learned that the needs of startups and entrepreneurs are vastly different than those marketers in large organizations.

More than that, CMI believes small businesses, including startups and those just getting started, can use content marketing as the basis for an actual business model. This is why Content Inc. exists.


Based on the book by Joe Pulizzi, Content Inc. describes a model where SMBs can create a competitive advantage using our Content Inc. methodology. This six-step process, detailed in the book and on this site, has been successful for countless entrepreneurs around the world—and it can be the methodology you use to grow your business.

Thanks for being a part of the Content Inc. community. Want to get more involved?

Content Inc. (the book) is available for pre-order. Get the ultimate guide to the Content Inc. model today.

Get in-depth education in-person at the Content Inc. Summit. The Content Inc. Summit is held as part of Content Marketing World (September 11). Learn directly from Joe Pulizzi, Andrew Davis, Matthew Patrick and other entrepreneurs on how to grow your business with content.

Want daily inspiration to guide your Content Inc. strategy? Subscribe to the podcast on iTunes or Stitcher.

Sign up for our weekly email newsletter (coming in August). You’ll also get our guide, 6 Steps to Building a Content Inc. Empire.