CMI Weekly Wrap

And, that’s a wrap! CMI Chief Strategy Advisor Robert Rose sums up every work week with:

  • one deep thought
  • one fresh take on the news
  • one guest who’s making a difference in content
  • one great content marketing idea you can use.

Get your 30 minutes of inspiration and insight right here every Friday, or sign up for CMI’s Weekly Alert to get it delivered straight to your inbox.

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Meet Your Sponsor, Sitecore

As the well-known marketing saying goes, “Content is king.” And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.

Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.

There is a new post-event guide titled “Understanding the end-to-end content lifecycle,” with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.

Download the guide today.

Meet Your Host

Robert Rose leads The Content Advisory, the education and consulting group of the Content Marketing Institute. In his work with global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation, Robert gives and takes inspiration and ideas for making content marketing great (again?). While he’s traveling the world, he finds time to write marketing books and craft musical hooks, including the sick beat that kicks off The Weekly Wrap.

Weekly Wrap Archive