CMI Weekly Wrap

And, that’s a wrap! CMI Chief Strategy Advisor Robert Rose sums up every work week with:

• one deep thought
• one fresh take on the news
• one guest who’s making a difference in content
• one great content marketing idea you can use.

Get your 30 minutes of inspiration and insight right here every Friday, or sign up for CMI’s Weekly Alert to get it delivered straight to your inbox.

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Meet Your Host

Robert Rose leads The Content Advisory, the education and consulting group of the Content Marketing Institute. In his work with global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation, Robert gives and takes inspiration and ideas for making content marketing great (again?). While he’s traveling the world, he finds time to write marketing books and craft musical hooks, including the sick beat that kicks off The Weekly Wrap.

Weekly Wrap Archive

• Great Content Experiences Start With Giving Up Control [Content Marketing Examples] (2/26/2021)
• 3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You (2/19/2021)
• Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples] (2/12/2021)
• 3 Brands Crank Up the Volume [Content Marketing Examples] (2/5/2021)
• Brands Give COVID-19 Vaccine a Shot in the Arm (1/29/2021)
• Disguises Are for Superheroes – Not Great Content [The Weekly Wrap] (1/22/2021)
• That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap] (1/15/2021)
• How to Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap] (1/8/2021)
• This Week in Content Marketing: Lessons From Home Depot, KFC, and Google (12/18/2020)
• We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap] (12/11/2020)
• Cyber Monday Emails Show Why Brands Need a New Content Play [The Weekly Wrap] (12/4/2020)
• A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap] (11/27/2020)
• Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap] (11/20/2020)
• Personalized Palettes, a Content Exercise, and The Witches Lesson (11/13/2020)
• 3 Ideas to Blow Out Your Content Competitors [The Weekly Wrap] (11/6/2020)
• Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap] (10/30/2020)
• Fun, Fright, and Better Event Video Fill October [The Weekly Wrap] (10/23/2020)
• People Want PDFs; Why The NY Times Didn’t Fail; and a Backstage Pass [The Weekly Wrap] (10/16/2020)
• Stream a Stream, Polish Your Thumbnails, and Don’t Talk ‘Us’ [The Weekly Wrap] (10/9/2020)
• Don’t Let a Pause Stop You From Doing More [The Weekly Wrap] (10/2/2020)
• Drumming Up Fans, Battling Beautifully, and Voicing Makers [The Weekly Wrap] (9/25/2020)
• User-Generated Content: Let Your Fans Do Content Creation Work for You (9/21/2020)
• An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap] (9/18/2020)
• Why Is It Harder to Stop Than to Start? [The Weekly Wrap] (9/11/2020)
• Should Your Brand Enter Controversial Conversations? [The Weekly Wrap] (9/4/2020)
• Will You Do Me a Favor? [The Weekly Wrap] (8/28/2020)
• Should You Add More to Scale Your Content Strategy? [The Weekly Wrap] (8/21/2020)
• Should You Stop Trying to Make Your Content One of a Kind? [The Weekly Wrap] (8/14/2020)
• How Are Marketers Embracing the Chaos? [The Weekly Wrap] (8/7/2020)
• Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap] (7/31/2020)
• Not All Audiences Are Good Audiences [The Weekly Wrap] (7/24/2020)
• Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap] (7/17/2020)
• The Bad News (and the Good) About 2020 [The Weekly Wrap] (7/10/2020)
• Are You Squeezing Out All the Big Ideas and Great People? [The Weekly Wrap] (7/3/2020)
• Do You Know Flat-Earth Marketers? [The Weekly Wrap] (6/26/2020)
• Are You Measuring the Right Things? [The Weekly Wrap] (6/19/2020)
• The Power of a Pause: More Effective Than Words? [The Weekly Wrap] (6/12/2020)
• Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap] (5/29/2020)
• You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap] (5/22/2020)
• Patience Wearing Thin? How to Fatten it Up [The Weekly Wrap] (5/15/2020)
• Can You Break Rules in the Right Way? [The Weekly Wrap] (5/8/2020)
• Follow the Search for Better Answers [The Weekly Wrap] (5/1/2020)
• Time to Ask What, So What, and Now What? [The Weekly Wrap] (4/24/2020)
• Do You Really Care How Your Audiences Are Doing? [The Weekly Wrap] (4/17/2020)
• Why Taking Time to Do Nothing Can Be Productive [The Weekly Wrap] (4/10/2020)
• What Is Your Brand’s Responsibility to Content Now? [The Weekly Wrap] (4/3/2020)
• Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap] (3/27/2020)
• The New and Future Reality of Virtual Events [The Weekly Wrap] (3/20/2020)
• How to Make Content Your Brand’s Safety Net [The Weekly Wrap] (3/13/2020)
• Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap] (3/6/2020)
• Avoid Predictions and Analyze the Possibilities of the Future [The Weekly Wrap] (2/27/2020)
• The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap] (2/21/2020)
• Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap] (2/14/2020)
• Under Pressure? Don’t Worry, Stop Overthinking [The Weekly Wrap] (2/7/2020)
• Pondering the Power of Disruption and Risk in Content Marketing [The Weekly Wrap] (1/31/2020)
• Don’t Crumble After Cookie Practices and Privacy Laws Change [Weekly Wrap] (1/24/2020)
• Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap] (1/17/2020)
• Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap] (1/10/2020)
• This is What to Do When People Don’t Get Content Marketing [The Weekly Wrap] (1/3/2020)
• Want True Fans? Stress Them Out in the Best Way [The Weekly Wrap] (12/20/2019)
• That Peloton Ad – Mistake or Failure? Plus, How to Keep Audience Attention [The Weekly Wrap] (12/13/2019)
• Should Data Really Be in the Content Driver’s Seat? [The Weekly Wrap] (12/6/2019)
• Favorite Interviews, Rare Good News, and More To Be Thankful For [The Weekly Wrap] (11/29/2019)
• Digging Into the Marketing Measurement Myth [The Weekly Wrap] (11/22/2019)
• ‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap] (11/15/2019)
• Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap] (11/8/2019)
• How to Plan for Spontaneity and React to Google’s New Algorithm [The Weekly Wrap] (11/1/2019)
• The Weekly Wrap: The 1 Thing That Goes Bump in a Marketer’s Night (and Day) (10/25/2019)
• The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing? (10/18/2019)
• The Weekly Wrap: Are You the Most Interesting Voice in the Room? (10/11/2019)
• The Weekly Wrap: Is Culture Eating Your Content Strategy for Breakfast? (10/4/2019)
• The Weekly Wrap: You Won the Keys to the Content Kingdom. Now What? (9/27/2019)
• The Weekly Wrap: All About How to Win at Presenting (9/20/2019)
• The Weekly Wrap: How to Go Off Script AND Stay in Compliance (9/13/2019)
• The Weekly Wrap: Don’t Fear the Unsatisfying Ending (9/6/2019)
• The Weekly Wrap: Your Content Team Doesn’t Need Superstars. It Needs This. (8/30/2019)
• The Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints (8/23/2019)
• The Weekly Wrap: Data Makes Content Marketing Better (8/16/2019)
• The Weekly Wrap: It’s Time to Do Something About Diversity (8/9/2019)
• The Weekly Wrap: For Unskippable Content, Focus on Quality Things (8/2/2019)