And, that’s a wrap! CMI Chief Strategy Advisor Robert Rose sums up every work week with:
- one deep thought
- one fresh take on the news
- one guest who’s making a difference in content
- one great content marketing idea you can use.
Get your 30 minutes of inspiration and insight right here every Friday, or sign up for CMI’s Weekly Alert to get it delivered straight to your inbox.
How do I subscribe?
 |
 |
Meet Your Host
Robert Rose leads The Content Advisory, the education and consulting group of the Content Marketing Institute. In his work with global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation, Robert gives and takes inspiration and ideas for making content marketing great (again?). While he’s traveling the world, he finds time to write marketing books and craft musical hooks, including the sick beat that kicks off The Weekly Wrap.
Weekly Wrap Archive
- Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap] (1/17/2020)
- Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap] (1/10/2020)
- This is What to Do When People Don’t Get Content Marketing [The Weekly Wrap] (1/3/2020)
- Want True Fans? Stress Them Out in the Best Way [The Weekly Wrap] (12/20/2019)
- That Peloton Ad – Mistake or Failure? Plus, How to Keep Audience Attention [The Weekly Wrap] (12/13/2019)
- Should Data Really Be in the Content Driver’s Seat? [The Weekly Wrap] (12/6/2019)
- Favorite Interviews, Rare Good News, and More To Be Thankful For [The Weekly Wrap] (11/29/2019)
- Digging Into the Marketing Measurement Myth [The Weekly Wrap] (11/22/2019)
- ‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap] (11/15/2019)
- Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap] (11/8/2019)
- How to Plan for Spontaneity and React to Google’s New Algorithm [The Weekly Wrap] (11/1/2019)
- The Weekly Wrap: The 1 Thing That Goes Bump in a Marketer’s Night (and Day) (10/25/2019)
- The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing? (10/18/2019)
- The Weekly Wrap: Are You the Most Interesting Voice in the Room? (10/11/2019)
- The Weekly Wrap: Is Culture Eating Your Content Strategy for Breakfast? (10/4/2019)
- The Weekly Wrap: You Won the Keys to the Content Kingdom. Now What? (9/27/2019)
- The Weekly Wrap: All About How to Win at Presenting (9/20/2019)
- The Weekly Wrap: How to Go Off Script AND Stay in Compliance (9/13/2019)
- The Weekly Wrap: Don’t Fear the Unsatisfying Ending (9/6/2019)
- The Weekly Wrap: Your Content Team Doesn’t Need Superstars. It Needs This. (8/30/2019)
- The Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints (8/23/2019)
- The Weekly Wrap: Data Makes Content Marketing Better (8/16/2019)
- The Weekly Wrap: It’s Time to Do Something About Diversity (8/9/2019)
- The Weekly Wrap: For Unskippable Content, Focus on Quality Things (8/2/2019)
