published February 7, 2019

New Research Pulls Back the Curtain on Enterprise Content Marketing in 2019

Content Marketing Institute Releases New 2019 Research on Enterprise Content Marketing

CLEVELAND, Ohio, Feb. 06, 2019 (GLOBE NEWSWIRE) — With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet many are scoring wins year after year. That’s according to the findings in the Content Marketing Institute’s new research report, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, sponsored by Seismic. The report looks at how enterprise marketers have changed their content marketing practices over the last year.

To see our analysis and download the full report visit:  http://cmi.media/enterprise2019

Key Findings:

  • 68% of enterprise respondents said their organization was much more/somewhat more successful with content marketing compared with one year ago.
  • 43% of respondents rated their organization’s content marketing maturity as sophisticated/mature.
  • 61% reported their organization is extremely/very committed to content marketing.
  • 71% say content marketing technology is providing better insight into how their content is performing.
  • 74% cited “coordinating content marketing efforts among multiple departments and brands” as the top unique content marketing challenge they face.

“The unique nature of a large organization makes content marketing especially challenging,” explains
Lisa Murton Beets, research director, Content Marketing Institute. “New this year, we asked enterprise marketers about their use of account-based management (ABM) and the alignment between their content marketing and sales teams. Only 19% of enterprise respondents report that their content marketing and sales teams are extremely or very aligned, while 28% say there is little or no alignment between these two functions. However, around half of respondents may have ushered in 2019 with account-based management (ABM) in place. The collaborative nature of ABM may help alleviate the sales and marketing alignment gap.”

To view all CMI research and to subscribe to our emails visit: contentmarketinginstitutecom/research

Watch this video to get more insights from all of this year’s content marketing research: https://youtu.be/0iXr2f2a76E

About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and ContentTECH Summit event is held every spring. CMI publishes the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI.  Content Marketing Institute is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit www.ubm.com and www.informa.com

Press Contact:
Amanda Subler
Amanda.Subler@ubm.com

Join Over 200,000 of your Peers!

Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Get Inspired: 40 Examples That Are Driving Content Marketing Forward FREE!