published May 11, 2017

Content Marketing World & Cleveland Clinic Plan Health Summit for 2017 #CMWorld Conference & Expo

Event brings together national content marketing experts

CLEVELAND, May 11, 2017 /PRNewswire/ — Content Marketing World and Cleveland Clinic will host a distinctive Health Summit as part of the #CMWorld 2017 Conference and Expo. The Content Marketing World/Cleveland Clinic Health Summit will be held Friday, Sept. 8, 2017, as part of the week-long Content Marketing World at the Huntington Convention Center of Cleveland.

The day-long Health Summit will feature instructive content marketing advice, strategies and case studies presented by Cleveland Clinic’s content marketing and marketing teams, including:

  • Paul Matsen, Chief Marketing Officer
  • Amanda Todorovich, Director of Content Marketing
  • Speakers will also include experts from Google and Verywell.com

Sessions will cover several topics specifically geared toward healthcare marketers who are looking for real-life content marketing strategies that work, including:

  • How to Scale Your Content Marketing
  • Advanced SEO Practices in Healthcare
  • Content Engineering
  • Video in Healthcare
  • Leveraging Twitter for Maximum Impact
  • Creating Better Online Experiences for Patients

Cleveland Clinic’s award-winning content marketing experts – who produce a hospital blog that attracts 4.5 million visits a month – will share how they developed and adhere to a strong content marketing strategy that scales and generates revenue, how to connect and distribute content across platforms, advanced SEO tips and much more.

As an added bonus, Health Summit attendees are also invited to an Opening Night reception, Thursday, Sept. 7, at the Cleveland Clinic main campus. The reception includes cocktails and hors d’oeuvres and a main campus tour for registered attendees. Transportation is provided.

The 7th year of Content Marketing World in Cleveland, Ohio, will be September 5-8, 2017. Register today for the best rates. Early bird rates go away June 2nd.

Visit ContentMarketingWorld.com to register today!

About Content Marketing Institute

Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI, a UBM company.

SOURCE Content Marketing Institute

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